2 Affordable Ways to Make a Business Card Stand Out

Let’s be honest…

There are many ways to make a business card stand out.

There are unique materials such as plastic, metal, wood or even chocolate. There is stamping and die cutting. Even 3D business cards and DVDs. And a host of other options too.

But there’s a reason most people stick with standards.

They are affordable.

It’s interesting: business cards are often recognized as one of the most cost-effective marketing mediums available to a business. But when you start die-cutting, embossing, and printing on unique materials, the expense can multiply from a few cents a piece… to fifty cents… to literally a dollar or more. per card.

That’s a pretty dramatic difference, don’t you think? For some companies, that kind of investment certainly makes sense. For others, no.

The same goes for people who use their business cards to find jobs, or large companies that print them for dozens or even hundreds of employees. In all of these cases, having beautiful, professional-looking cards is important, but anything beyond that, like expensive design, unique shapes, and other add-ons, can be financially awkward.

But is there an easier and cheaper way to stand out?

In fact there is. There are a few ways actually.

One of the best is to use embossed ink.

Raised ink cards are very similar to standard cards, except that both the text and the graphic are raised above the rest of the card, giving it a unique look and feel.

Rarely are business cards textured, so ink embossed business cards are a very professional option that can really stand out.

Best of all, embossed ink is an affordable add-on that doesn’t require any special design skills. You just need to find a printing company that offers it.

Another easy way to make your card stand out is to choose a more professional and attention-grabbing paper to print on. This is such a simple option, but one that is often overlooked (possibly because few major online retailers seem to offer it).

Most sites use standard drab cardstock that looks nice, but blends in with all the other business cards your recipient receives. Varying your paper choice to a colored, stone, or marble card stock… or better yet, a linen card stock, can give your business card a unique and professional look. Y feel that others lack

And again, it’s a simple difference that requires no time or effort and, with the right printer, no additional investment.

So if you want a nice, professional piece of marketing that will stand out and reflect positively on you or your business, consider embossed ink and a marbled or linen paper. It’s an easy option that can give you the look you want, without the added time, effort, or expense of some other popular varieties.