3 Steps to Create a Winning Sell Sheet for Your Book
Digital Marketing

3 Steps to Create a Winning Sell Sheet for Your Book

Introduction

Sell ​​sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and compelling way. And if your sales sheet is skillfully created and used, it can become a powerful marketing tool: especially when included as part of your media kit. But despite the fact that it has a simple mission, is only 8.5″ x 11″, and isn’t too difficult to create, a lot of sell sheets I see still aren’t very good.

So here’s how to get started creating a winning sell sheet for your book:

Step 1. Look at the sell sheets of other books

It’s easy to search Google Images to find sell sheets to look at. If your book is nonfiction, for example, look for sales sheets for nonfiction books. Try to find books that are similar to yours. See what images, colors, and prints are being used. How are you communicating your message about the book you are selling? How many images are you using? How big are those images on the page? How much white space is there on the page? What are the hot spots in your book that you spend the most time on?

Are you using bullets? How are they displaying the information? Is the author’s headshot included? Is there any testimony? Are they using a one line benefit statement at the top of the page? How is your contact information displayed? By answering these questions, you’ll begin to learn the difference between an ineffective sell sheet and one that has the ability to grab a reader’s attention and sell more books.

Step 2. Keep the reader in mind

Identifying and addressing reader needs is the most fundamental concept in book marketing. Your sell sheet will be a complete failure if your needs are not convincingly discussed. The reader must truly believe that you have the answers they seek. You will not sell books without achieving this. Your sell sheet should address these needs quickly and directly. Readers don’t have the time or patience for long, flowery sentences.

And they do not tolerate ambiguous or misleading language. Readers are too sophisticated for this. They want to quickly understand how your book will benefit them. If you have really done the research for your book and indeed understand your topic, you will certainly understand who the readers of your book are. Therefore, you should be able to easily write copy that shows readers that you understand them and that you are the one who can help them solve their problems. This will unequivocally help you establish an emotional connection with the reader, which will help you sell more books.

Step 3. Include a great cover image

Having a nice looking book cover is important for many different reasons. Most of the marketing reasons are probably already obvious to you. But including an image of your book cover can also help make the book seem more real, genuine, and authentic. It is concrete evidence to your reader that you have created a finished book. The cover image also allows the reader to project their own hopes and wishes onto your book.

This could help them read more into your book offering than their own copy could give them. All of this can make it easier for the reader to justify in their own mind that your book is worth buying. And probably the most important reason of all is that your book cover is one of the best ways to make an emotional connection with the reader. So, you better have an amazing, well-designed and well-thought-out cover. This will improve the effectiveness of your sell sheet and help you sell more books.

Conclution

While they are simple and straightforward, putting together a good sales sheet with skill and careful attention to detail takes time and planning. But once you’ve put in the effort to create a winning sell sheet and make it an integral part of your media kit, you’ll reap the rewards for a long time. Your sales form will continue to be your sales argument, 24 hours a day, 7 days a week, 365 days a year. That’s a sure way to help you sell more books and provide you with an ongoing stream of income.

Tags: #desktoppublishing #bookmarketing

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