5 Powerful Tips to Help You Get More Leads With Your Website.mp3
5 Powerful Tips to Help You Get More Leads With Your Website.mp3
Speaker 1 Hey there, my name is Tyler and I’m the director of Web strategy here, Web effects. People ask me all the time, why isn’t my website driving leads? Well, I’m here to give you an answer to that question and also some tips to help you convert more visitors and grow your business. You might think that you’re ticking off all the right boxes. Your site looks great. You have some cool photos. You’ve got a list of all your products, your services and all the important information about your business. But you might be missing out on some crucial elements that will help your website stand out. One of the very first things that we always look at is whether or not your website is getting valuable traffic in the first place.
If your site isn’t seeing results from organic traffic, you need to add some search engine optimization or SEO to your strategy. There’s no point in improving the finished product if you don’t have visitors coming to the website. Either way, your website might have great content, but are you optimizing your content so that it shows up at the top of the search results for keywords relevant to your business as can help your website get found organically in the search results? There are a lot of different aspects to SEO and it requires a lot of research. You can run an audit on your site or you can, of course, hire a company like Web effects to do it for you and figure out why your website isn’t ranking. We actually offer a free check on our website to help you figure out how you can optimize your site to find it. Just Google Web SEO checker for your SEO strategy. It’s important to make sure that the site content is using the right set of keywords for your business. For instance, if you run a bakery, targeting the keyword cake will likely be too difficult and is not likely to get you a lot of business.
On the other hand, if you change that target to order wedding cakes in your city and state, you’re going to be a lot more likely to get better results because it’s easier to rank for and people are closer to making that purchase when it comes to SEO. There are a lot of technical aspects that can really be holding you back. One of these roadblocks is your site’s page speed. A slow page speed is bad for your user experience and your site’s ranking. I’m sure that you can remember a time when you saw an ad or a search result that seemed really interesting, but took forever to load. Would you stay on that page and wait? Most people definitely will not. Google offers a free page speed insights tool that can help you solve your page speed issues. So let’s say your website is SEO friendly. You’ve got the traffic. People can find you on Google, but are they able to contact you through your site? A great way to earn leads on your website is to make sure that you do have a contact form if you already have one and you know how it works.
Here are a few ideas for making it easier to use. Look at the fields in your form and see if there are any you can get rid of. Do you really need to know their pets name or their parents home address, or could you just gather their email and phone number and use that to contact the lead? You don’t want your users to have to look and search throughout the website to find a way to contact you. So ask yourself, is your contact form easy to find and does it tell users what they’re going to get from leaving their information? The easier your form is to find and use, the more likely people will be to use it. And of course, the more leads you’ll generate. Sometimes it helps if you tell people what you want them to do. Do you want people to sign up for your weekly emails? Do you want them to purchase new service? Read your blog no matter what you want people to do, make sure that your call to action on your website is compelling and noticeable.
If we go back to our wedding cake example, if your bakery wants people who are interested in ordering a wedding cake to sign up for promotional emails, you might want to include a pop up on your site that asks for people’s emails and tells them about the benefits of doing so. My final tip to you for getting more leads from your website is remembering to target people at every step in the buying funnel, create and promote content that educates people about your business, but also make sure that you have content that tells people about what your company offers.
Once someone is ready to make a purchase, have content prepared that affirms their decision to go with your company. After implementing all the strategies that I’ve talked about in this video, remember that your improvements are going to take time. You might have optimized your website, but it can take a few months before we begin to see significant results come in. If you’re looking for an expert to help with driving leads for your website, Web Effects is here to help give us a call to find out how our team of digital marketing experts can help grow your business.