7 SEO Tips for Ecommerce Websites
Whether we’re talking old-school shopping or the new wave of e-commerce in town, the only way customers can get to the place of business is if they can easily locate the store.
The Internet thrives on search. Millions of search strings enter the Internet ecosystem every day. There is no point spending money on a fancy website and stocking up on the best products at amazing prices if your site does not appear on the first page of Google.
That’s where SEO efforts come into the picture. People are more likely to find you if you have a higher search rank. And the more traffic, the greater the probability of making the sale.
When it comes to SEO for an online store, the “one size fits all” strategy doesn’t work. Online shopping websites need to carefully assess their business needs and plan accordingly. Here are some tips to help you make that all-important decision.
effective keywords
Invest some time and money to identify the most appropriate keywords for your online store. Users tend to be very specific when doing a keyword search. Make sure that the keywords used in the SEO of your online shopping website are not too generic. Otherwise, visitors simply won’t be able to find it.
No duplicate content
Be as original as possible in your product description labels. That is probably the most important step in eCommerce SEO. Since content duplication in eCommerce stores is unavoidable with product descriptions and listings, it’s a good idea to look for ways to reduce redundancy.
Don’t copy and paste the manufacturer’s product description, take some time to create your own. It might give you a mild headache, but it will save you a migraine later on. Make sure each product description is unique and search engine friendly.
pay per click
Pay per click is the necessary tool in the SEO of online stores. However, it is advisable not to rely entirely on it to create visibility. PPC costs continue to rise with every search and as soon as you stop paying for placement, your online presence is gone. Some customers do not trust sponsored links, banners and other advertisements. Therefore, organic SEO is essential along with PPC for online shopping website to improve visibility.
Strengthen your content strategy
Keep adding unique, high-quality content regularly to your e-commerce portal. It will help you with your search engine ranking and added value for users. Consider having a blog and add relevant content related to products and services on your website.
Optimize images
Use ALT tags liberally on your website. The image search feature has gained a lot of popularity and people use it to find products. Your ecommerce SEO strategy should incorporate related keywords for the ALT tags of every image on the website. don’t stuff keywords; make sure that every keyword used is directly relevant.
Meta descriptions for web pages
For onsite eCommerce SEO, use different meta descriptions for each page. Meta descriptions are written for humans to help attract visitors to your online store once it appears in search engines.
Remember to optimize the anchor text
Use keywords for internal links on your website. This will help improve your visibility in search engines. Consider doing the same with product descriptions by linking them to other similar products on your website.