8 SEO Facts Every Digital Marketer Should Know
Search engine optimization is a very important part of digital marketing. Here are some search engine facts that a digital marketer should know. These 2018 SEO facts can really help them plan different marketing strategies.
1. Most users click on the top 5 search results:- According to the latest research, 75% of users click on the first 5 search results displayed by the search engine. To be more precise, 32% of users click on the top result compared to 18% of users searching for the second result. This statistic shows very clearly that the higher your website is, the more visitors you will get.
2. Users don’t usually scroll past page 1:- Only a mere 20% of users are persistent enough to scroll to page 2 of search results. So if your website is on page 2, then you need to work on your digital marketing and SEO strategies.
3. Mobile friendly keywords are the need of the hour:- About 50% of users start their searches on a mobile device. When people use their phone for a search, they tend to use different keywords. Additionally, when it comes to searching for local businesses, 88% of searches are initiated on a mobile device.
4. Mobile SEO and Local Businesses:- As we mentioned earlier, users tend to search for local businesses on their smartphones. The number of smartphone users is increasing year after year, so it is very important to plan your keywords according to the increase in mobile searches.
5. Websites with more pages are likely to attract more traffic:- The number of pages on a website plays a direct role in determining the amount of traffic it generates. It simply reflects the importance of the relevant keywords.
6. About half of search queries are 4 words or more:- It is a clear fact that short keywords will help you appear higher in search results. But at the same time, it is very difficult to rank for those keywords, as short keywords are very competitive. Therefore, instead of searching for short competitive keywords, you should only use longer ones effectively.
7. Organic search continues to trump social media traffic:- Although social media traffic is increasing day by day, organic search is still the way to go. Organic searches represent 41% of the total search, which is 3 times the traffic of social networks. Therefore, going completely over to social media platforms to drive traffic is not wise.
8. Quality Content:- Google loves rich, crisp content that gives users appreciation and answers questions. Whenever you’re trying to get a site on the first page of Google, make sure you incorporate a lot of substance.