A tip on building relationships from an email marketer

Every once in a while I get a disgruntled email about how I send too much email (I email once a day to my home list of real estate investors.

So why do I send an email once a day?

Because building rapport and creating a relationship is one of the most important factors in any business in any industry.

If I don’t become their “daily talk show” (which is what an email/podcast/daily article is all about), I don’t build rapport and I don’t build rapport. And building a relationship is NOT done with an occasional touch. An occasional touch (like an occasional phone call instead of an actual visit) is the best way to make people forget about you.

But, if you show your personality through a medium that people can connect with on a regular basis, then they will start to become your “fans”. Regular keys seem to me the key to constant referrals and higher relationship. My real estate agent with whom I will go to the moon. Why? Because he’s the only agent I know who regularly comments on my social media posts, sends postcards (especially on birthdays), and calls on occasion.

For my house listing, I send daily emails with entertaining and information packed emails.

Will I turn people off?

Most likely.

But for every person who takes offense, you get 3 others who praise. And my recent testimonials from just my emails prove it.

The bottom line for everyone who meets with sellers to buy a home from them…be yourself and create a connection with the sellers. Listen to them, tell a relevant story, “shoot the trash” with them. Check back regularly to see how they’re doing. There may be some who don’t like you, but more will enjoy your genuine personality.

You can follow scripted questions, but be sure to tailor them to who you are and your personality. When following Gurus scripts, I tended to sound robotic. So I went through those scripts and threw them away and started being myself while also having the deal in mind. After that, dating went much smoother and more successfully.

Don’t forget, when you’re with a salesperson, let him do most of the talking. Being yourself is important, but more important is to ask them a lot of questions and let them talk. The best book on this subject is “How to Influence People and Make Friends.” This book is the bible not only about building relationships, but also about sales.

“Ask, ask, ask” while being in constant contact with yourself is the key to increasing conversions, likeability, referrals, and offers.