Business Cards Rounded Corners – Good Idea or Bad?

With so many business cards changing hands every day, having one that stands out and grabs attention is critical.

Why?

Think of it this way: A recent study published in PrintWeek found that more than 80% of subjects barely looked at the cards handed to them before putting them in a pocket. When asked, they indicated that it was because they weren’t committed enough to really focus on what they had received.

Interesting, right?

It just goes to show that “boring” rarely gets you very far.

So it’s no wonder that getting even a second or two more from your prospects can be very important over the life of your business. The question is, are business cards with rounded corners the right way to go? Is it a good way to get attention?

In my opinion, business cards with rounded corners are a GREAT option for a few very simple reasons.

If you’re going to the right printer, rounded corners are a very inexpensive (or free) add-on. When you think of other upgrades like expensive materials, special shapes, and special effects (like 3D lenticular cards, for example), a business card with rounded corners is a very cost-effective way to stand out. It’s such a small change, but the rounded corners really change the entire tactile experience of holding a card. Naturally, they also change the viewing experience.

Another benefit of business cards with rounded corners is the fact that their shape is only slightly altered. They are less cumbersome than, say, square business cards, and still offer much more space for your business content and sales than a mini or slim card. In other words, they offer the outstanding visual and tactile benefits WITHOUT raising some of the objections expressed about other cards in a non-standard way.

And, of course, they fit in a business card book for those prospects, clients, associates, and referral sources of yours who use them. That may not matter to many people, but certainly some do.

In conclusion, business cards with rounded corners add a host of benefits … with little to no downside. Then why not?

There’s just one caveat: having a business card with rounded corners is NOT a substitute for effective design and content, so don’t rely solely on it to create a large, lasting impression. It’s just a little weapon you have to turn your little sales tool into a customer-winning powerhouse!