Business

Copywriting for Your Business – Brochures, White Papers, and Case Studies – Which One Should You Choose?

Looking to drive sales and brand recognition? Perhaps you are looking to become a thought leader within your market? If you answered yes, then it’s time to start working with a copywriter. Copywriters help create marketing material by writing the material for you, but what material should you choose? Learn the difference between brochures, white […]

Business

Business etiquette

Business etiquette is, at its core, about building relationships with people. In the business world, it is people who influence your success or failure. The label, and in particular the commercial label, is simply a means of maximizing your commercial potential. If you are comfortable with someone and vice versa, better communication and mutual trust […]

Business

6 tips for developing business websites

When it comes time to develop a website for your business, you should consider the following 6 tips. Hopefully, they will help you develop a useful and profitable marketing tool for your business. 1. Conduct keyword research When you are starting a website development project for your company, one of the first things to do […]

Business

The structure of your business plan

Your business plan is vital in establishing the structure of your business, your goals and objectives, strategies, products and people. It is used to plan and manage your business, request financing or show it to potential investors. It has ten main parts and these are: 1. Cover and index It sounds a bit silly, but […]