Digital Marketing

How to use marketing channels to drive book sales

Introduction Understanding how online and offline marketing channels can work together is essential to the financial success of your book. These channels, if used together consistently, can help you, as an author, achieve a sustainable competitive advantage. It will also help your book generate an ongoing stream of income. Here is a brief discussion and […]

Digital Marketing

Affiliate Marketing Professional Primer

If you are new to the field of affiliate marketing professional internet business, then you are no doubt wondering what affiliate marketing is all about. In simpler terms, it is marketing and promoting another company’s products/services on the Internet. You, the professional affiliate marketer, promote through whatever means are available to you (your ezine, blog, […]

Digital Marketing

Social Media Marketing Components

Social media is a platform where small businesses can save cash as marketing expenses are eliminated. Various strategies are devised for small organizations to enjoy the gains from this form of marketing. Social media marketing not only promotes products to increase sales volumes but also provides better communication with other business stakeholders, collaboration with customers […]

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