Digital Marketing

Alignment of channel program goals with overall business objectives

Like a good spring cleaning, an economic downturn presents an excellent opportunity to thoroughly reassess and, if necessary, reorganize existing channel programs. But be careful! Unlike sorting items in your basement or garage and placing them in junk or “guardian” heaps, judgment decisions regarding channel programs and partnerships are more complex than the question “Should […]

Digital Marketing

Investments in digital media: what opportunities are being considered?

Do you currently run a digital media or digital media technology company or other media-related businesses and are you considering raising capital? This is one of the most sought after sectors by angel, venture capital and other investors. However, as technology and industry evolve, the definition of “New Media”, “Digital Media” or “Internet Media” becomes […]