CEO to SEO? Or how to transition from a career/job to entrepreneur
- summary and history
- The career change from “Corporate to Consultant” and more
- my personal experiences
Summary and history: (Clarification of terms: – ‘CEO’ refers to the ‘CEO’ of a corporation and ‘SEO’ refers to the term ‘Search Engine Optimization’ using the internet and social media such as Google, Facebook and Twitter etc.). With the downward turn in the economies of industrialized countries and with the Gekko (see the two “Wall Street” movies) of banking and securities cartels driving and creating international monetary challenges, we see the Industrial Revolution make a faster outflow to mainly Southeast Asia than in the last 30 years.
It was about 30 years ago that North American and European governments began providing funding for offshore developments in the classic government bureaucratic belief that they were helping exports, helping third world countries, and creating markets. That approach ended up exporting jobs, and then, once industries in Western industrialized countries realized access to those lower labor costs abroad, the exodus began to accelerate. Manufacturing jobs in industrialized market economies are now located primarily in China and India due to lower-cost labor content. Take a look at the labels on your cars, telecommunications equipment, computers, entertainment devices, clothing, kitchen utensils, etc. This approach of reducing the manual labor portion of the total cost has been an iterative experience over and over again in many industries and for many years as mechanization began to make inroads into both productivity and cost reduction methods. from the labor part. and then the overhead costs to the consumer. For example, the introduction of the thresher in English Victorian farms in the 19th century. See reference to the BBC series below. This introduction of new, labor-saving machinery was met with resistance and riots from farm workers who lost their jobs. Also the introduction of weaving machines in the Netherlands which contributed to workers losing their jobs and throwing their clogs (sabots) at the machinery in protest, hence the word ‘sabotage’. As further evidence of changing labor and jobs, if you get the chance, take a look at the documentary film: called “Manufacturing Landscapes” and see the effects on and by various industries in developing countries.
The Professional change from “Corporate to Consultant” and more: In the late 1970s and early 1980s, professionals began to see and experience changes in their careers, being laid off and/or discovering that they could earn more as consultants than as employees. As consultants, they were able to increase their income, sometimes dramatically, but they also found that they traveled extensively and worked long hours. This took them away from their family life and the question ‘is it worth it?’ would invariably arise. I was there and did it to the extent that I was away from home for up to 8 weeks straight and once when I got home from a long business trip, my little daughter asked my wife, “Do I have to do what I That man says.” Earning a lot of income but not having a family life and missing out on a lot of family events is not really the way for a family to live and grow.
Network marketing respectability arose in 1979 when the US government defined Amway as a non-pyramid or ponzi scheme because there is a product and service, which by the way is the definition of a legitimate business. Those negative terms still hang around in the minds of people who don’t understand the difference or the definitions. The same process took place during the development of franchising in the late 1950s, when the US government was within 11 votes of defining franchising as an illegal method of doing business. Now more than 35% of North America’s GNP is generated by franchises. With this new knowledge of business development and alternatives, many of these consulting professionals began joining the network marketing (NM) industry and found they could start a home-based business with very little capital investment, travel in pajamas from the bedroom to the computer for work, travel much less and have a better home and family life due to being much closer.
However, that too has its shortcomings, namely that the sales processes and training that Amway had introduced in the 1950s were still in use and out of date and even more so today. An excellent book was written in the mid 90’s called “The New Professionals” By Dr. Charles King, Professor of Marketing at the University of Illinois at Chicago, and co-authored with James Robinson, then Vice President of the US Chamber of Commerce, ISBN 0-7615-1966-1. Its theme is ‘The Rise of Network Marketing as the Next Great Profession’. This book covers the historical period from the early NM in the 1940s, when you couldn’t tell the difference between a con man and a visionary, to the mid-1990s, when professionals and others were pouring into the industry as the industry grew. Industrial Revolution was beginning to accelerate. their exodus from industrialized countries and therefore traditional jobs were disappearing. The entire expansion of the NM industry was based on what is now known as the old school methods. The result is that very few people make money using these old methods (approximately 1% according to “earnings disclosure” statements from various multi-level marketing companies) due to the structure and trainings that make participants “reliant on the advisor” instead of “system dependents”. Unfortunately, a large preponderance (percentage) of ‘advisors’ are less than competent to advise or lead.
Well the market has changed again and the methods have changed too and these changes have come about mainly due to two events: 1. The explosion of digital technology which has dramatically expanded the use and appreciation of information and the subsequent effects on society in relation to the use of the Internet, and 2. The large number of manufacturing and assembly jobs moving abroad. Of course, other factors affect these two events, including population growth, the IT industry, transportation systems, etc. The methods referred to are the marketing and sales activities that are the most important factors in building a business, any business. The shift has been gradually moving away from the “Old School” system (50+ years old) which includes: “approaching friends and family, buying lists of uninterested people, meeting in hotels and houses, etc.”, to the relatively new world of “Internet Marketing” with all the strengths of worldwide connections with people looking for what you offer. The result is that it makes the business owner ‘system dependent’ rather than ‘advisor dependent’ and the system is an amazingly accurate, dependent and reassuring support mechanism.
Personal experience: Why I feel able to comment on this aspect of progressing from a corporate life to owning a home based business: – I started out as a professional engineer in the UK and also in Canada, having worked for 7 years with a very large UK company (including a 5 year engineering apprenticeship) and 5 years in a large Canadian company (in both an engineering capacity and a marketing role) I decided to leave the corporate world due to frustration and the environment restraint of the bureaucracy. Due to these experiences I feel encouraged to share with you my path of transition. In my chosen role of owner and freelancer, I built 10 companies from the ground up, from idea conception to market determination, new company name authorization, and incorporation and financing. The smallest was a $15,000 start-up and the largest a $25 million start-up.
All of those company developments included the necessary components of a complete business plan, as well as the demands of the corporate minute book records. These details included ‘shareholders, types of shares (debt and equity) creation and issuance of shares, meetings and minutes of directors and shareholders’. In terms of operational management and daily operations, I was the CEO of each one of them. From this you can see that my experience developed to become broad and financially based and also internationally driven as business involved a lot of travel. I have done business, worked and developed projects and businesses in 22 countries.
Moving into the freelance world can be a daunting challenge if you’re considering the traditional concept of starting a business, since what you’re probably looking for is a low-responsibility company without classically large bureaucracy. So if I can help you please take a look at my site or send me an EM.
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