Corporate gifts: the effective marketing communication tool!

Corporate gifts are an important marketing communication tool. In a corporate environment, giving a gift can be a double-edged sword. If used correctly, they can provide a company with a valuable means of strengthening relationships with its customers and key employees. It can help build goodwill, foster new relationships, and promote the company’s business. A timely and appropriate gift is the best way to convey the important message that a relationship matters.

Giving a gift is a complicated thing and in itself is an art form. Gifts and incentives are generally perceived as sales promotion tools. However, a gift must still be used as an integral part of the marketing communication to ‘complement and support other promotional activities. Verbal communication is often forgotten, but gifts with your company logo form a reminder. They can help turn a business decision in your favor. Companies are now increasingly aware of the importance of developing and maintaining long-term relationships with their customers. Corporate gifts can provide the right amount of motivation to your clients.

A corporate gift can range from something as simple as stationery to something as elaborate as an all-inclusive Hawaiian vacation for two. The type of gifts to give is limited only by the imagination. A gift is more of a corporate gesture in recognition of business done or as a form of business-to-business promotion. Gifts are the first category. These are mostly low-value, high-volume items that are primarily used to promote a company name. The second category of gifts are standard gifts. These are best suited for gift-giving occasions and cover a range of prices. They achieve higher perceived value and present themselves in a personal way. The last category is luxury gifts. They are high-value, low-volume items that target an individual and confer prestige, often based on strong brand names.

In the past, the primary and sole focus of corporate gifts was sales promotion. In recent years, there has been rapid growth when it comes to corporate gifts. It is very difficult to quantify the corporate industry as many organizations do not have a budget specifically allocated to such promotional activity. However, the increase in the market share of corporate gifts is definitive.

Corporate Gifting, the perfect marketing tool is here to stay. Its use helps to break the restrictions imposed by corporate business and contributes to building effective relationships. Make corporate gifts an integral part of your organization’s marketing strategy and see the difference it makes to your business.