Create a professional image for your small business
Business

Create a professional image for your small business

When starting a small business, there are several areas of the business you could consider to minimize your own workload and present a more professional image to the rest of the world.

First thoughts might turn to branded websites and stationery. Later on, his concerns turn to accounting and probably payroll as soon as he starts hiring more people. But there are more considerations when it comes to presenting a professional image to your clients and potential clients.

The first important consideration is your receptionist. If you don’t have a dedicated receptionist, you have two options. The first is to allow one of your staff members to answer the phone, however is this really ideal? If, for example, you work in a web development company, are your programmers really the first point of contact you want with a potential client? However, the other option is to use a telephone answering service. When hiring a telephone answering service, you should research the level of service they offer and how well it suits your business. Do they try to understand your business? Will the virtual receptionist know her clients? Can they receive calls that you don’t want to take? The really useful thing about having a virtual receptionist is that if you choose to invite all your employers out for pizza, their phones will still be answered by a professional.

The next important thing to consider is your office space. If you have an eCommerce building, you can simply work from a secure location with no office space. This makes it difficult to impress new business contacts. Again, you have several options, the first is to ignore it and just have a meeting between your boxes. The second option is to find a quiet lounge at a local hotel. The most professional option is to hire an unbranded office space. If you’re considering finding a ‘virtual office’, you may want to consider what facilities are available, for example offering a mail forwarding service.

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