Digital magazines: a new way to increase the presence of your company
Today, the Internet has changed not only the way people access and use information, but also their routine. The number of options when it comes to data sources has multiplied significantly in recent years and most of them are just a click away. The type of customer that used to be loyal to just one or two channels of information has today been replaced by an enthusiastic, demanding, and more up-to-date reader who hopes to get the latest information quickly.
The digital magazine offers several advantages, its content can be assembled in publications that can do it;
Update automatically making sure the latest and updated content is instantly available
Build in seconds
Be posted everywhere
Be where your audience is present
Encourage better user participation
Enjoy greater click efficiency
Extract value from archived content
Improved advertising opportunities
Turn your readers into distributors / publishers
Introducing a digital magazine can benefit your business in a number of ways. They have a significant impact on the distribution of your content and other marketing plans on your content and the provision of online traffic to your business.
The 6 benefits of digital magazines for your business are:
Global audience reach
With digital publishing, you get the benefit of reaching more readers across regional boundaries. It has become an influential way to retain readers’ interests and maintain loyalty even when readers have moved elsewhere. Readers can have access to the digital edition of the magazine.
Fast publishing and distribution
These types of posts help reach and engage more audiences in a short time. According to a survey, approx. 58 percent of digital magazine readers study their issue the same day they receive it.
Reduce lost revenue due to unexpected inventory
This publication allows you to sell copies of your latest issue without the logistics and expense associated with unsold copies.
Better knowledge of your readers
For better customer satisfaction, it is very important to have two-way communication. With the help of ezine software, publishers can easily track how a reader interacts with a digital journal based on each click tracking. The tracked information can act as captured data that can be used to identify the majority of the topics chosen by readers and thus provides editors with the opportunity to proactively improve future publications to meet the interests of the reader. .
Measure advertising objectives
With the advancement in ad serving and management technologies, it is now possible to know how many readers actually clicked on the access link provided in the ad. There is even flexibility to add rich media to content using sound, video, and interactive links, offering the reader an experience to watch a commercial and read more about the advertiser online, simultaneously, without opening a separate window and searching for the advertiser or product. . According to a survey, approx. 73 percent of people who read magazines online are likely to pay attention to ads, either by reading the content or clicking on them.
Flexibility for magazine content
Often times, one of the limitations that publishers have to overcome is inflexible content design, which is generally extended by the total number of fixed pages for a magazine. Whereas in ezines, the number of content pages can be increased without reducing the text to properly fit the expected format or change the layout. Also, there is no additional cost for printing or paper by including more pages in online magazines.
In today’s digital-driven society, more and more people are using smartphones, tablets, or other mobile devices. That’s why it’s important for businesses to embrace new changes and technologies to continue to be successful and exploit the ever-growing online world and the many benefits that come with it.