How can image sharing grow your business?

With the increasing number of photos being shared on the internet across the growing number of photo-sharing platforms, it’s clear that people are more drawn to images than text. Yet another fact is that millions of pictures and images floating on the World Wide Web are not just selfies and photos, they also include images of brands, their logos and products. Social media channels such as Facebook, Twitter, Instagram, and Tumblr are heavily used by digital marketing companies to promote their clients’ brands through images. A brand image that you like in a customer’s account reveals that it is worth more than words or text.

According to the CEP of web design company Blue Fountain Media, Gabriel Shaoolin, “Technology has made us a very visual culture. Cameras are in phones, watches, tablets, and laptops. As a result, there has been a dramatic increase in the use of photos and instant viewing channels to display them. So for a brand trying to communicate a marketing message, image-based content is becoming one of the strongest tools. [to do so].”

So how can online marketers benefit from image-based social media content? Take a look at three top tips from marketing experts that could help organizations harness the power of photography.

1. Build a clear strategy

Just like your other social media marketing campaigns to announce that your business needs a clear strategy, the same applies to using image-based platforms. While most businesses understand the value of using social media platforms like Instagram and Pinterest, they don’t have a clear idea of ​​how to properly visually represent their brand on these mediums.

When it comes to image sharing marketing, in addition to focusing on target engagement, organizations must also properly represent their brand and humanize their business. In short, first analyze your goals and target audience and formulate a visual strategy accordingly that also includes video marketing which can help you go a long way.

Your goals should include:

• Obtaining Representatives for your brand.

• Visual and verbal interaction with your consumers.

• Entertain and inform them.

• Listen to what your customers have to say.

two. Identify the correct platform

Reaching the right audience through the right channel at the right time is the best mantra for success. This symbolizes that each social media platform has its own user demographic and marketing pattern. Therefore, for their photo sharing marketing to be successful, organizations need to know their potential audience and how they interact with their favorite social media platform. Also, since most of your target audience uses smartphones to access the internet these days, you need to optimize your content for the mobile experience as well. You can do this by linking your photos or images to your mobile website, selecting images that look good on smaller screens, and taking advantage of new mobile features like the ability to embed Pins.

3. Think outside the box

Posting photos of your products regularly is certainly a good start, but it shouldn’t be your only approach to image-based marketing online. Your customers already know your products; instead, they look for content that they can engage with. They are drawn to user-generated content that is authentic and trustworthy.

To increase the amount of user-generated content in your social media feed, you can set up contests that encourage your customers to share their experiences with your product, rather than just take a photo with it. These real-life experiences of people with your product or company will motivate others to at least try your product, which can be a big game changer for you in the future.

conclusion

if you are looking link building strategies Like image sharing or any other social media marketing services, hire an online marketing agency to help you with your marketing campaigns.