How do you promote your blog?

Posting content these days is not enough. There’s no such thing as “Build it and they will come.”

In fact, if you really want a successful blog, you’re going to have to spend time promoting every piece of content you create. There are several ways to promote blog posts and get better results.

Write awesome blog posts

When the content you create is awesome, you’re much more likely to want to promote it. Work on each post to make it the best it can be. These days, authoritative in-depth content is more important and “Google-worthy” than shorter “keyword-driven” blog posts.

Don’t neglect SEO

While the most important part of the blog post is the content, you still have to worry about using keywords properly and naturally. Do some keyword research from time to time to find out which keywords you should use. Remember to look for low competition keywords to get better results.

Include relevant images

They say that a picture is worth a 1000 words, and that is probably very true. Therefore, include relevant images in your posts that help promote the meaning and purpose of your blog.

build relationships

Believe it or not, part of your blog’s mission is to build relationships with your audience. Ask questions at the end of each post, give them something fun to do, ask them to share something with you, or take a poll. Find ways to build your relationship with your audience.

Create an email list

One of the most effective forms of marketing is email marketing, and bloggers should build email lists as well. Having an email list is a great way to let regular readers know about your new posts, promotions, and events.

Cuts

A really good way to promote your blog posts is to promote other people’s blog posts as well. When you share other people’s content, they will return the favor and share yours too.

Use social media

Create mixed mailers that introduce your new blog post to different social media accounts to help them click through to read the blog post. A good way to do this is to not finish the sentence in the blurb; instead, put bullet points for them to read more.

know your audience

It may seem like old news, but it is very important that you know your target audience, including where they meet, what they like to do, and when. That way, you’ll know where to promote your posts for maximum impact.