Digital Marketing

How to build an SEO friendly website

Have you ever wondered why some websites or blogs are bookmarked by search engines while others fail to catch their attention? The answer to this is simple: an SEO friendly website has priority over the other websites and is easily indexed by it. However, it is surprising that a significant group of people are unaware of the importance of SEO and its role in online marketing. In this article, I have highlighted certain tips that web designers should keep in mind when designing an SEO-friendly website.

Target keywords

Online businesses, especially those that have large e-commerce websites, need to do some detailed research and analysis on their goals before even planning their website design. Not only this, they also need to consider the group of customers that they need to target through their website as this content will be part of important keywords that will help search engines to crawl the pages conveniently. If the wrong keywords are used, search engines will never find us.

keyword placement

In addition to searching for keywords for a good website design, you should always consider placing them in the correct position on a web page. These places can be title tags, meta description, website taglines, bullet points, footer links, URLs, etc.

Analyze the site’s navigation system

The website’s navigation system must be compatible with search engines. This means that buttons and links should be text-based as much as possible. The use of flash elements should be avoided, as some applications do not support them. This could also hinder the loading time of the website. Instead, CSS query is a correct option to choose. The internal link structure should also be reviewed during this analysis.

Consider social media

Social networking sites like Twitter, Facebook are important factors to consider when designing a website. Online businesses can take advantage as it generates free web traffic and ranks high. Businesses can demonstrate the products they have to offer, targeting potential customers not only locally but also around the world.

Use sitemaps

Sitemaps are the maps about the content present on our websites that help search engines in the process of web crawling. If sitemaps are missing, search engines may not be able to identify every page on our website. As a result, the visibility of the company will be affected. These maps can be in the form of an XML file, RSS feed, HTML, or a list of URLs. Therefore, it is highly recommended for online businesses, especially those that are constantly making changes to their websites or have a variety of images.

Friendly image filenames and URLs

When designing an SEO-friendly website, emphasis should be placed on the use of descriptive URLs that have keywords. This will help search engines quickly retrieve the web page. In addition, the name of the image files must also be suitable according to the search criteria. For example, if a person is looking for images related to children’s clothing, having images called “bib.jpg” or “diapers.jpg” is definitely a better idea than simply using “img1.jpg”.

To conclude, search engine optimization is an important tool to increase business visibility and should be considered when creating a website design.

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