Technology

How to Create the Right Marketing Strategy for Your New Mobile App

Developing a brilliant mobile app and uploading it to an app store is not an easy step to success. Creating a feature-rich application is not enough. To get a large number of downloads, users need to know more about your app and they usually download apps that are only on top lists. To do this, you need to focus on the new mobile app and make sure it gets the attention it deserves. And this is where most developers and business owners get stuck or even fail.

There are many mobile applications that remain in the app stores and are not used or listened to. Even if it is discovered and downloaded, 77% of users do not use the application again after installation. If your mobile app can’t keep users engaged, your time spent on it is most likely low, lasting less than a minute.

But does this mean that all app owners with a modest promotion budget will never be able to win? Although there is no 100% guarantee of success in the mobile app business, optimizing your go-to-market strategy can increase your chances of success.

Let’s look at the few factors you need to consider in mobile app marketing before and after launch.

Invest in market research:

Researching the key players in the category that your mobile app will operate in is sure to provide a great understanding of what your visitors are looking for in an app. How are the applications named? Are they easy to remember? What are the keywords the app is ranking for? All of these reviews can be very helpful in promoting your app and getting it in front of the right audience. To get started, create an Excel sheet with the list of key features to determine where your application stands against the market competition. Obviously this will help you get an idea if there are any special features that your competitors have used that you have missed.

When preparing a marketing strategy, marketers often overlook the power of customer feedback. So be sure to list all the good and bad reviews as this will help you get a clear idea of ​​what your customers really want from the mobile app.

Have a feedback loop:

When developing an application, the goal is to introduce great features that we believe will make the application run successfully on the market. But while doing this, it is important to submit the application for beta testing, where you will get the first choice to get unbiased reviews or comments from your target audience. This will help you target your potential customers and the channels they use to reach the app. You can hire beta testers as they will help you identify any issues with your mobile app development pre-release.

Marketing your app soon enough:

Completing the mobile app development task and launching it may seem like your first priority, but make sure people discover the app after its launch. Planning the marketing activities for the app are the most neglected areas and this is the mistake most of the marketing team make. They get involved too late and this becomes dangerous as they are the people who plan the go-to-market strategies.

Checklist of activities to include in your marketing plan:

  • Optimization for the app store
  • Find out the PVU of your application or what makes it unique
  • Select the name of the application that is easy to remember and even search
  • Choose keywords for higher ranking
  • Write a description that clearly conveys the key message of the app.

Plan the launch date of the application in advance:

The curiosity to launch your app on the market as soon as the latest encoding is complete is understandable, but planning a release date in advance will ensure that you get adequate press coverage and can report the launch on other social media channels. Marketers often have to deal with project completion delays and deadlines and often end up with an unplanned release date. Make sure to keep a shelf of the release date so it doesn’t coincide with any other app’s release dates, as it’s important that your app gets enough attention during those days.

Focus more on user engagement and retention:

Although you may have enough money to invest in your application, acquiring paid users should not be your key marketing strategy. Initially injecting some money to get your app downloads is fine, but in the long run it’s vital to focus on user engagement and retention. The rest of the people will be leaving soon. So, discover the paid channels that work best for you and use them in your marketing strategies in combination.

Pay more attention to customer support:

Your app can become very popular and have millions of users as well, but if you don’t provide proper customer service to them, they are likely to abandon the app and look for something else. Therefore, each user should be treated with the utmost care, as word of mouth is also a powerful marketing tool, which can hurt if users are not given proper attention. For any issue, marketers can respond directly to customers on Google Play. It is important to respond quickly to customer inquiries the same day and also offer email support to resolve any issues privately.

App monetization plan:

Not all mobile apps are built to monetize. There are many internal applications that are developed for the internal sales team in a large company, but many, such as games and e-commerce mobile applications, are used to digitally engage and motivate people to achieve their goals and this helps to Product owners improve monetization. Business owners should partner with reputable mobile app development companies that can deliver end-to-end mobile solutions – design, strategy and engineering to create great products that delight users.

Leave a Reply

Your email address will not be published. Required fields are marked *