How to do SEO for your own website
Our ultimate guide is to rank our site for a keyword that has decent search volume. Before you get started with SEO, you need to know how the search engine works. This article is about how to do SEO. If you are a beginner and want to know how the search engine works, check out some Moz articles.
Start with keyword research as your first and foremost task in SEO. You can’t proceed without a list of keywords to target. Now let’s see how to do keyword research with Google Keyword Planner. First, sign up for an AdWords account with your Gmail account. Once you’re logged in, click Keyword Planner in the tools tab. Now click search for new keyword ideas and type in some services or products that you offer through your website and select the country you want to target. You now have a list of keywords with search volume.
You will now get the search volume rank, not the exact number. AdWords provides accurate data only to accounts running paid campaigns. If you want to know the exact search volume, add the most relevant keywords to the account and click review plan. Enter the maximum value in the bid and switch the keyword group tab to keyword finally select the exact match keyword then you will get the keyword and its search volume with competitor details. Now you can select the most relevant keyword for your business and make sure the keyword has decent search volume. If you want more keywords to check the search volume manually, do a Google search and extract the autocomplete keyword and related search queries. . You should select only one target keyword per page and select some long-tail related keywords to enrich the page content. Now that you’ve done your keyword research and have a list of keywords to target. We now turn to the site audit.
We must understand what Google checks on our website before auditing a site. I will give you a basic idea of what the ranking factors are. Google first checks the accessibility of a site, whether the site is loading fast and whether users can easily access it. Although I write this, it is simply done by Google on a large scale, such as from browser header code, redirection and code errors. Next will be search engine optimization to check if the pages are optimized for search engines with the proper meta tags. Starting with the title, meta description, keyword, and social open graph tags.
The most important thing is that Google checks the authority of the website. To verify the authority, the main factors will be the number of links referring to the website and their quality, and it checks the age of the domain, the expiration of the domain, the IP of the server, the mentions of the brand in social signals and website traffic. The authority will be the most powerful factor to beat the competitor and position yourself at the top of the search engines.
Here I have only mentioned the main audit checklist if you want to do a full review. SEO audit on your site my advice would be to buy SEO software. The software gives you an audit report, from there write an action plan and execute it on your site.
Finally, you need to learn how to build links or create backlinks. I am going to explain the basics of link building. You can build backlinks from online directory, classified sites, online forums, guest blogs, and content marketing. My main methods will be content marketing and forum posting. Choose a few forums that are related to the topic of your website and create a signature with the links on your site. Now create new posts or reply to others who need your help. Make sure you know the topic very well before responding to posts; otherwise, the forum moderators will be removed from the forum. Content marketing is a very powerful marketing method. You need to be very knowledgeable about your topic to be able to market content.
I have explained to you how keyword research, site audit and link building through this article which are important tasks in SEO. You will cover 75% of the SEO process by completing these three tasks on your site. I hope this article will help you to do SEO on your website.