Digital Marketing

How to market your business website

When you create a website, you have a very powerful marketing collateral that you can use to get more business than you ever thought possible.

It doesn’t matter if you have a physical business or a completely online business, here’s how to market your business website, both online and offline.

content blogging

The more relevant content in the form of blogs you can put on your website, the more traffic you will get to your website. You don’t want the content to upload all at once. You want it to go small so the search engines catch on and you get a steady stream of traffic every day.

Social networks

When you write a blog post or add any content to your site, let people on all of your social networks know about the new content. Try to make each social media update slightly unique so it doesn’t seem the same all the time. Each network has its own unique look and personality. Simply match your banner ads to each network.

QR codes

These are those fun square things that you can use your smartphone to take a picture of and get the information. A QR code can take your customer or contact to a newsletter subscription page or simply to your web page. Up to you.

pay per click

All search engines, plus most social networks, allow you to do some form of pay-per-click marketing. The easiest and best to use is Facebook. You can design an ad and target it as carefully as possible to get the most converting clicks.

SEO

Search engine optimization should be your first marketing method for your website. SEO involves making sure you have the right content on your site, using the right keywords and in the right order to get the best results. SEO also happens outside of your website and is called off-page SEO. This means that you find ways to produce material that provides a link to your website.

Sponsorships

Locally and internationally, there are always sponsorship opportunities available where you can help organize an event, support a charity, or combine resources with other businesses that offer complementary items to your audience. The end result is more traffic to your website.

Marketing your business website is an important part of running a business. If you want people to find out about your business, the website is essential.

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