Digital Marketing

How to promote affiliate products for free

One of the most important aspects of modern affiliate marketing is having your own website or blog where you produce content related to the products you want to sell. When formatted correctly, search engines will send visitors to your website, free of charge, who are looking for the products or services you sell.

This tactic is called search engine optimization (SEO) and it is a free means of selling more affiliate products.

Optimizing your content

Content drives all search engine results. The words on a site and on a page tell a search engine, like Google, what it is about. When people conduct a search for a particular topic, such as dog obedience training, Google returns search engine results pages (SERPs) with what its formula (or algorithm) determines to be the most relevant pages.

There are several ways to optimize your content so that it ranks high and gets free traffic. The first is to use keywords.

Keywords

Keywords are words that are generally related to your niche or topic. They’re the kind of words your potential customers would use when searching online for the kind of content and products you have to offer.

The title of your article, review, or post must contain at least one keyword. The content must contain that keyword and at least two or three more. All the keywords together offer what is called semantic support, which helps define what the page is about.

Some marketers try to “stuff” keywords, using them over and over again, but Google will penalize you for this. It’s best to type naturally, like you would a person, not just a search engine.

keyword for your file names

Use keywords in all your file names, such as keyword.HTML, .php, .jpg, .mp4, etc. These other files can be found on Google and maybe get more than one listing in the SERPs.

Links to your site

Links from popular sites like social networking sites can give you a little SEO boost.

keyword links

When you’re creating the hyperlink to go to the affiliate product page, don’t just say “click here.” Use keywords that provide real information about the product.

Brand names and product names

Be sure to use them as keywords as well. There are plenty of other affiliates out there selling, true, but your optimized content can put you ahead of the competition.

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