Business

Influential Indian Media

The Indian press has such a profound influence on people’s lives that Indians trust their media more than their government in terms of news authenticity. A survey shows that the preferred news medium in India is television (about 37 percent), closely followed by newspapers (36 percent). Next comes radio at 7 percent and news magazines at 4 percent. Therefore, media training is a must to handle the Indian spotlight.

Surprisingly, Indians trust local newspapers, TV and radio more than news websites and blogs. Therefore, Indian reporters are under pressure to produce compelling news every hour.

India’s Leading Newspapers

In most Indian homes, the day begins with a cup of tea in the morning, along with a newspaper. They are an integral part of the life of the Indians.

In a survey of Indian newspapers, the Times of Hindustan (www.hindustantimes.com), published in Delhi, came out as the largest single daily edition with 1,175,339 copies, followed by the Ananda Bazaar Patrika, published from Calcutta with 1,130,167 copies. Tea Indian Times, published in New Delhi and printed in New Delhi and Sahibabad came third with 1,102,772 copies. Tea Indian Times, the most widely read English-language daily in India (www.timesofindia.com), with eight editions and a combined circulation of 2,771,669 copies, ranked first among multi-edition dailies.

Tea dainik jagran (www.jagran.com) in Hindi with 15 editions, claiming a combined circulation of 2,483,432 copies, it came in second place. Dainik Bhaskar http://www.bhaskar.com (Hindi) with 16 editions and a combined print run of 1,901,384 copies, it ranked third. Tea economic times, financial journal (www.economictimes.com) sells 400,000 copies. Tea economic times it is the most preferred daily scope by the business population.

India’s Most Influential Magazines

standard business (www.business-standard.com), business world (www.businessworld.in), and india today (www.indiatoday.com) have a strong grip on the Indian audience. They touch the lives of the Indian public with their accurate reporting and leave room for the reader’s opinions on current affairs.

India’s most popular TV shows

Aaj Tak (www.aajtak.com) currently dominates the Indian media. It is the most preferred and trusted news channel among the Indian audience. Next comes DD TV, followed by Sun TV, Star News, NDTV, AIR, Zee News and the BBC.

The Indian media has captured the interest of Indian audiences for its various TV shows featuring famous personalities from various fields, lifestyle shows and other entertainment topics, including serious shows conveying the views, issues and controversies of people. Shows like Big Fight, Seedhi Baat, Special Correspondent, National Reporter and others have rocked India’s newsrooms. The latest fad is crime shows and those that discuss public order problems in cities.

Most Indians trust the media to see them as providers of credible news, believing that the media brings them closer to freedom of expression and their own culture. They feel that they can express their opinions through the media. However, many viewers find a substantial amount of Western influence in Indian media.

Indian media has reached the pinnacle of performance and will continue to reach new heights. Therefore, it becomes even more important for you to get media training and develop a healthy relationship with the Indian media.

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