Real Estate

Real estate agent slogans

Catchy slogans are everywhere in advertising. Whether they rhyme, inspire, or create a memorable image, taglines are something every ad agency strives to create. How many of us know, “like a good neighbor” or “just do it”? While you may not come up with a tagline as memorable as those, you should be able to find something that your local customers will always think about. Do you need a little inspiration to get started? Here are some suggestions for slogans and ways to get your creativity going.

When you come up with a slogan, you should use it in all your advertising and on your website. That way, people will confront the association frequently and can better keep their name and slogan together.

Your motto should be short and simple. Do your best to keep it below eight words. Anything else will deter people rather than attract them. It should also make sense for the brand you are creating.

One thing you can do is make up a catchphrase that rhymes. Case in point: A real estate agent named Scott Geller tagged “The Home Seller” after his name and because it slides so smoothly, it has become a single sentence. And that makes advertising easier. Your word of mouth campaign keeps your advertising costs low.

Your catchphrase should also tug at the heartstrings. You are participating in one of the most important events in a person’s life. By letting your customers know what you can do in terms of customer service, your tagline will help quickly convey what you can do. Think of something like “Jane Smith: Helping Your Family Take the Right Step.”

Avoid any tagline that is bland or generic. They won’t work to differentiate you from your competition, and they might even work against you. If your tagline is generic, your potential clients might think that you are too and that you won’t be the best agent they can find. Think of something like “I’ll take the stress out of your home buying experience” or “Call your Carson City condo specialist.”

You can also consider your location for your motto. When you add instead, you not only help you become someone’s personal expert, but you also increase your ranking in search engines.

Creating a picture in the mind of your prospect is also an effective catchphrase. Assuring your client that you can solve the mystery of buying a home or be their personal navigator makes that slogan unique and memorable at the same time.

If your creativity still eludes you, you can hire this process and hire a professional. Some will even integrate the tagline into their total advertising plan and won’t charge you too much for it.

Now, if you come up with a slogan and try it out with your friends and family, but you get a negative reaction, be prepared to put that slogan aside and choose something else. Nor should you take it personally. Try another and keep going until you find one that is well received.

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