Rule the digital world: 6 easy ways to learn digital marketing on your own
Digital marketing is undoubtedly a concept as broad as the academic one. Just like any other school subject, digital marketing encompasses different aspects that need to be learned one by one, one after another. Certainly, when I say that digital marketing is very broad to learn as academics, you can assume that you need to go to a school or institute to become a Master in Digital Marketing. Well, you don’t need to.
Despite the fact that digital marketing has various areas that need to be covered in learning, thanks to the internet that has made it so easy that one can master this art of e-business marketing even sitting at home. Dedication, focus and a little bit of confidence that you can do it yourself are the key elements to learning digital marketing on your own. To make it easier for you, we have listed the six best possible ways you can learn digital marketing on your own, without the need to enroll in marketing schools or institutes.
Hubspot Academy:
On the web, Hubspot is the right place to look for all things marketing and sales. Hubspot helps you learn about the key components of marketing such as search engine optimization (SEO), social media marketing, content marketing, paid search, email marketing, digital display marketing, web analytics and reporting and mobile marketing. Also, the advantage of learning digital marketing from Hubspot Academy (online) is that the knowledge you gain is accepted and recognized globally. The academy has a treasure trove of sources like certification courses, documents, video tutorials, etc. for you to learn easily.
While Hubspot is the best source for online tutorials and certification courses today, Alison’s free eCommerce diploma course is no slouch in imparting similar knowledge to aspiring marketers around the world. This course helps you learn how to grow an online business, all about Ad sense and AdWords, and the best ways to increase a website’s local reach. Similarly, if you are determined to learn everything about social media marketing, Social Media QuickStarter is the right place for you as a beginner. Here in each session you can learn all the marketing tactics related to LinkedIn, Google+, YouTube, Instagram, Pinterest, Twitter and Facebook.
E-books on digital marketing:
If you find that online course programs take up a lot of your time and you want to master the art of digital marketing in no time, you may need a source that provides quick learning. Marketing eBooks can do exactly that for you. From renowned marketers and authors, there are books for sale on the Internet written specifically for book lovers like you. Furthermore, a recent Amazon survey report concluded that e-books have become a popular purchase today among young people to improve their skills and acquire new knowledge.
The advantage is that through these books you can learn marketing faster, without investing much. Another plus point is that you don’t necessarily need to be connected to the internet to learn the marketing course through these e-books. While some books are available for purchase at a reasonable price, there are also e-books that are available on the web for absolutely free! All you need to do is download them, store them on your PC and get started with your self-marketing-digital-learning.
Based on a survey of marketers, the following books have been rated the best for people looking to learn digital marketing on their own:
Data Driven Content Marketing by Uberflip
The Beginner’s Guide to SEO by Moz
Conversions, not Marketo campaigns
Google Semantic Search by David Amerland
Hootsuite Social Data Cookbook
YouTube channels
If you think you definitely need a teacher, someone who can explain everything to you orally, but you don’t want to visit a school to do it, subscribe to a YouTube channel that imparts marketing knowledge. Many marketers around the world start their YouTube channels with the aim of providing free classes to candidates interested in learning digital marketing on their own. For example, Social Triggers by Derek Halpern has many videos on all areas of marketing. He shares everything that can help a beginner gradually become a marketing master. Likewise, another standout channel is Gary Vaynerchuck, whose name GaryVee doesn’t just talk about marketing, but does so in a way that engages listeners and keeps them engaged throughout the course.
Webinar sessions
What about having a classroom environment while learning at home? Yes, that is exactly what a webinar does. Many marketers from various nations invest some of their valuable time to conduct webinars and make learning at home a classroom experience. All you need to do is sign up for the webinar, reserve your seat, and be there to learn through the sessions along with many like you. While listening to the class, through the online platform you will also be allowed to ask your questions. Among today’s popular marketers running witty webinars, Anik Singal is a favorite of many.
Blogs, case studies and documents
If reading keeps you focused and motivated and you think reading marketing guides, case study papers, articles, blogs is your choice, then that’s an equally great option. For you, we have listed some of the best blogs of 2018 that you can bookmark and read every day.
Marketing Land: Digital Marketing News and Opinions
The Moz Blog: Search Engine Marketing
Kissmetrics: digital marketing statistics and studies
Econsulting: Innovative and Next Generation Digital Marketing
Content Marketing Institute: Content Marketing
Groups and Forums
For a casual and fun way to learn digital marketing, groups and forums are an ideal place. Here, you can meet people, share knowledge, experiences, which eventually adds up to a hands-on experience. Also, once you are done learning, you can also search for job opportunities and start your career in digital marketing. Digital point, Traffic Planet, SEO chat forum, etc. These are the few forums today that are all the rage among marketing and SEO addicts.
to wrap
While we have listed the best and most practical 6 ways to learn online marketing, there are many more sources available on the web. If you are interested in learning digital marketing at an advanced level, it is suggested that you take the advice of an expert to help you choose the right source online.