Search Engine Optimization: Why Businesses Need It
I have found that many internet marketing entrepreneurs have never learned or practiced SEO. What may have worked before may not work now.
Search engine optimization is very similar to continuing education in various professions, you need to stay current.
The good thing about SEO is that it is free. The disappointment is that it is slower. But it’s a must for marketers looking to stick around for the long haul. If you want a loyal base that you can count on to be there for you and your site for them, you need proper SEO.
Also, if you are creating a “Brand” or “Authority” site, you need to optimize your web business. The risk of receiving the proverbial “Google Slap” becomes a minor risk.
Internet marketing has almost become an art, when it comes to proper SEO and good usable content. However, normally, if you write from the mind or heart, without copying or repeating keywords, you are safe.
In this article, I would like to mention some tips that can help your blog’s search engine ranking. I’ll try to stick with a few of the main ones in this short blog post. If you are not following at least these steps, you are losing the boat.
When writing a blog, include your main keyword in your title. The title must be repeated three times. These three are Heading 1, Heading 2, and Heading 3. Heading 1 should be the title of the main post. Title 2 should be at the beginning of the title. Title 3 should be at the bottom of the page. If you use WordPress, use the correct font in the menu for each one.
For the best results and to attract a more specific audience, try to limit your number of keywords to three. Include long-tail keywords that consist of three or more words.
Internet marketing is a bit of a wasted effort if your SEO doesn’t include keyword density and meta description. Try to keep your keyword usage between 2-4% of the total article. This is done very easily with a WordPress plugin called SEOPressor. This plugin shows the keyword density and you don’t have to do any calculations!
Your meta description is what shows up in Google search results. It should be eye-catching and include your main keyword.
Lastly, use the following SEO tips on your blog keywords:
Write a keyword in bold at least once.
Italicize a keyword.
Use quotes in a keyword,
Use a relevant YouTube video in your article.
Thank you and if I can be of further assistance with search engine optimization or your internet marketing, please do not hesitate to contact me.
For your success,
Greg Gruba
SEARCH ENGINE OPTIMIZATION