Should I do Facebook Live?
Digital Marketing

Should I do Facebook Live?

Building a loyal fan base on Facebook is a must for anyone marketing online. With more than two billion unique users per month, Facebook is the number one social network for all but the youngest demographic, 18-24 year olds commonly referred to by marketers as “Generation Z”. But even 49% of Generation Z use Facebook.

Why Facebook Live?

Facebook is pushing video more than ever, setting itself up in direct competition with YouTube. But what happens if you offer a live video and no one comes? Well, you can record and save the video so that those who missed it can watch it whenever they want. But it’s much more exciting to have fans attend and interact with you.

Create great content

All of your content should be based on the needs of your target audience. Any live video you plan should be about topics that interest them.

Offer to answer questions

Tell the audience that you will give your presentation first and then answer their questions at the end. This promotes engagement with the content and helps fans feel like they “know” you and that you’re a genuine person.

Schedule regular videos

Don’t try it just once and never again. Create an editorial calendar with a weekly video and planned topics. Fans can join live or watch the recording when it’s over. If the video doesn’t turn out well, feel free to delete or re-record it to improve the quality of the presentation or the technical aspects.

Make your videos visually interesting

Start with an eye-catching image related to your talk. Dress nicely in something playful but not too patterned. Move from time to time. Consider using a background such as a blackboard or an easel with a notepad. Pay attention to lighting.

Record high-quality video and sound

Check the lighting and sound quality. Invest in a good quality portable microphone. Speak clearly. All of your points on the topic you have chosen to talk about should be easily heard. You will probably be nervous, but try not to rush.

Be yourself

On social media, people follow people in their niche who they like and feel they know, and who are aligned with their interests and values. Introduce yourself briefly and informally. Be yourself and tell the truth about who you are and why you are in business.

Introduce the topic

State what you will talk about and why it is important. Tell them that you will discuss five main points. Also tell them that you will give the information first and then they can ask questions in the comments section at the end. This will ensure that you don’t get distracted while speaking and you won’t miss any important questions that come up.

Try different formats

Go solo for a few videos, then invite a guest speaker to help you out or interview someone relevant to your niche. This will keep your fans eager to see what you’re up to next.

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