SMM (Social Media Marketing)
What is social media marketing? It includes the use of certain means to convince potential consumers of the excellence of the company through its merchandise and services. The main objective is to establish clear communication between the company and its consumers. A clear and complete explanation of details about the company’s products or services can be promoted through online or offline marketing. Online marketing consists of any electronic marketing program or campaign. This can be in the form of email, podcast, search engine optimization (SEO), Internet TV, Internet radio, webinar, blog, etc. Offline marketing is an approach like radio, television, billboards, traditional print media (newspapers, magazines, flyers), personal marketing, and sales promotion.
This marketing method is very focused on the essence of attracting the attention of consumers. This allows them to freely interact with the company using the social networking sites. This constant proliferation of user-to-user reviews can attract readers, thus becoming a product endorsement network. It is also known as social media optimization (SMO).
Social media optimization is a branch of social media that collaborates with the Internet in an attempt to attract visitors through a given website. It is directly related to search engine marketing although there may be a difference. It can be in many ways that it can be connected with viral marketing where the promotion of the product is self-replicating through the use of networking on social bookmarking websites, video and photo sharing.
Advantages of social media marketing
- low cost and high profitability
- wide website exposure
- highly feasible
- limited staff
- maximize profits
- safe, risk-free and profitable
- impact on search engine rankings
- consumer approval
The use of Social Media Marketing should be prioritized as soon as possible because the trend grows spontaneously. The possibilities of company exposure are endless without spending too much resources and efforts. Much of our families and friends stay connected with social networking sites like Facebook, Tagged, Twitter, etc. So the chances of your website getting noticed are endless.