Statistics for video marketing beginners

What is it?

If you want your business to be successful, your ideas and products must be exposed. If someone is going to look for a service or product that you provide, what is it that will make them choose your business over an alternative? There are many marketing strategies designed to get you that kind of exposure, but will they give you the kind of success you put time and money into?

Video marketing is unlike any other form of marketing in that it creates a way to achieve multiple marketing goals at once. Struggling to know how to communicate your brand to your customers? Creating video content for your business can help you express your brand, explain the value of your product or service, and build a relationship with your customers, all at the same time. With video marketing, you just save time and resources by maximizing the effect of your marketing strategy.

How is compared?

Using video in your content marketing has never been more essential than now. In fact, 43% of people want to see more video content from marketers. Not only that, but 51.9% of marketers worldwide name video as the type of content with the best ROI.

Need more proof that video marketing is just what your business needs? According to an article written by Forbes, here are some important facts to consider when deciding to add video to your marketing:

• Including videos in your marketing emails can increase click-through rates by 200-300%.

• 90% of customers report that product videos help them make purchasing decisions.

• One third of the time people spend online is spent watching videos.

• 87% of online marketers currently use video content in their digital marketing strategies.

Statistics like the ones mentioned above not only show evidence of the effectiveness of video marketing, but can also give you an idea of ​​the strategies your business can develop to take advantage of the need for video marketing.

Today’s marketing standards challenge companies around the world to create something smart, unique, and eye-catching for their audiences. While something should be concise, self-explanatory, there needs to be a method to ensure that you are not losing the attention of your target audience. Once you can take advantage of the incredible resource that is video marketing, you will have enabled your business to be equipped for more exposure than it would have otherwise.