Top 10 Marketing Books for Small Business Owners
Unlike large business owners, small business owners have the burden of taking care of all aspects of their business: recruiting, marketing, finance, accounts, employee management, vendor management, etc. But here we focus only on books that can help you gain marketing knowledge and skills. These are the top 10 books on marketing that we think are useful for new and established small business owners.
Book #1: The New Rules of Marketing and Public Relations – David Meerman Scott
In the new marketing scenario, methods like ad copy etc. do not bring results for your business. With the popularity of smartphones and other devices and the proliferation of the Internet, new methods, rules, etc. of marketing have evolved. This book discusses the importance and benefits of using such techniques.
David M Scott provides fresh examples of success from various industries and companies around the world. He highlights the new tools and techniques marketers must use to communicate directly with their buyers: Twitter, Facebook, LinkedIn, and YouTube. In short, this book is a guide that offers practical strategies and expert advice that can be implemented immediately.
Book #2: Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz
This book by Andy Sernovitz emphasizes the use of word of mouth marketing for businesses. The book elaborates on the purpose of blogs, social media, viral emails, etc. – when to use them and how to make them work.
Word of mouth is an effective tool for quickly and easily sharing information to promote business. It is an effective tool that can promote your business through your clients, friends and relationships.
Book #3: Guerrilla Marketing: Easy and Inexpensive Strategies to Get Big Profits from Your Small Business – Jay Conrad Levinson
This book provides strategies for internet marketing, tips on using technology such as podcasting and automated marketing, programs to capture leads, cultivate repeat business, referral business, management lessons in the age of telecommuting and self-employment, etc. – Exclusively for small businesses.
Book #4: Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – John Jantsch
John Jantsch is a well-known small business marketing expert. In the book, he breaks down all the proven tools and tactics together into a step-by-step marketing system. This roadmap helps small business owners know what they need to do to market their business.
Book #5: Smarter, Faster, Cheaper: Not Boring, Simple Strategies to Market and Promote Your Business – David Siteman Garland
This book provides strategies for building, marketing, and promoting businesses. These techniques are smarter, faster, cheaper and therefore save time and money. The book is equally useful for new businesses, as well as for those who have already been in the market for some time.
Book #6: Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Credibility Online, and Crush Your Competition – Patrick Schwerdtfeger
This book provides effective practical strategies and tactics – a comprehensive set of tools for using resources wisely and establishing credibility online. If you apply these strategies, you can get good results for your business in a short period of time.
Book #7: The Ultimate Guide to Small Business Marketing – James Stephenson
This book is an essential guide for all business owners. James Stephenson presents in this book 1500 great marketing ideas that are sure to increase your sales revenue, profits and customer loyalty and also help you stay ahead of your competitors.
Book #8: Small Business Web Marketing: 7 Steps to Explosive Business Growth – Stephanie Diamond
Marketing for small businesses was difficult in the past. But today, it is not the case. Web marketing allows small businesses to take advantage of marketing opportunities and gain new customers.
The book ‘Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth’ focuses on different forms of marketing with a detailed strategy to put them into practice. The main content of the book includes checklists: niche, brand, story, search, content, social media tactics, traditional tactics, and results. This book helps you implement web marketing strategies.
Book #9: Enjoyable Social Media: How to Delight Your Customers, Build an Irresistible Brand, and Be Generally Awesome on Facebook – Dave Kerpen
This book is a key to open the door to new opportunities. It tells you how to build brand awareness by engaging customers on social networking sites like Facebook, Twitter, and other social networking sites.
Book #10: 500 Social Media Marketing Tips: Essential Tips, Tricks, and Strategies for Businesses: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and more. -Andrew Macarthy
This book is a guide for small businesses. It provides 500 social media marketing tips covering all the major players on the web like Facebook, Twitter, Pinterest, Google+, YouTube and others. These tips will help you build brand awareness on social media, attract and engage your customers, and ultimately help you increase sales.