Top 3 Benefits of Odoo Development Services for Your Ecommerce Business
During the times, when technology was in its infancy, departments like Human Resources, Finance, Customer Relations, sales, etc. had different software to carry out different activities. And there was a number of software on board, management was a demanding task. Furthermore, the growing threats of data leakage made it all worse.
And in 2005, Odoo, an open source ERP, emerged as a savior. Helped companies manage all applications from a single space. And it soon became one of the fastest growing platforms with more than 14,000 third-party apps/plugins available on its app store.
Odoo in a nutshell:
Odoo is a collection of business related applications including CRM, e-commerce, billing, accounting, manufacturing, warehouse, project management, and inventory management. Some reasons why Odoo has become popular are:
- open source ERP
- Easy to use
- Has custom features
- scalable
- Industry Specific Modules
- Frequent updates based on changes in technology
- Freedom to download the selective app as per your need
- Less implementation cost and more
Odoo Ecommerce is one such platform that brings you a lot of convenience as it seamlessly integrates with other Odoo business applications. And that is why around 4+ million people are growing their business using Odoo Development Services. Some of the popular brands that take advantage of Odoo are Toyota, Hyundai and PCI. So if you are planning an Odoo based eCommerce store, it is indeed a good choice as you will get various benefits. This post highlights the main benefits of Odoo development.
Let’s start!
- Create eye-catching product pages
First, let’s take a look at an interesting example. Lush is a UK based cosmetics company. This company informs and educates its visitors about its fresh handmade cosmetics. Each product has a featured video that helps visitors clearly understand the product. Below is an image of a detailed list of ingredients for a lip balm in the product description.
Now imagine that you, as a buyer, search for this particular product and on this website. Now with the video you learn all about the natural ingredients used, the benefits of the product and how to use it, and you get the convenient ‘add to cart’ option. All the required information in one place. I bet you will look no further and end up buying more than you decided on.
Now, this is what you call a good example of a well managed product catalog that provides visitors with all the information they are looking for. Narrowly 81% of shoppers search for products online before purchasing. Product information, price and reviews are some parameters that any consumer will consider before making a purchase. Therefore, retailers must present what consumers are looking for. Here comes the importance of an effective product management strategy and a well-managed product catalog. It helps web store visitors to easily access your products. For an owner, it will allow you to add new products and remove outdated ones from time to time.
If you run an eCommerce store, you’d like easy product management that helps maximize the customer experience. With odoo development, you can create detailed product pages, add images, banners, calls to action, slides, etc. Designing and editing product details has become relatively easy with Odoo. You can merge and integrate all the information in the entire system seamlessly.
Odoo software also provides a simple ‘drag and drop’ option that helps to add product pages. You can customize the layouts, colors, and theme of your store.
It can not be easier!
- A variety of payment gateway options
Now suppose your eCommerce store offers only a single payment method. What if one day, due to some technical failure, it doesn’t work? Or you have a client who is about to pay but you don’t have a payment gateway that he prefers and oops! He’s gone!
The phrase ‘the more the better’ goes very well with multiple payment gateways in an e-commerce store. According to a JP Morgan report, 73% of online consumers decide whether to make a purchase from a business based on the type of payments they accept. There are multiple benefits to having multiple payment gateways, such as customer convenience, improved conversion rate, backup if one gateway fails, customers feel more secure, increased international sales, and more.
Odoo extensions and apps available in the market give you the facility to integrate and customize different payment modules. It allows customers to pay with PayPal, credit and debit cards, Visa, Bitcoin, Authorize.net, and Stripe. Thus, you can choose the payment option that is most compatible with your store. It also provides flexibility because each business has a different payment method.
- Drive return on investment
You have invested thousands or it may be millions of dollars in your online business. So, at the end of the day, are you going to bring home the bacon? Does he receive a good amount in return in relation to the investment he made? This is the return on investment. ROI is an important metric to consider when it comes to an online store. It helps to calculate the success of an investment you have made.
Most of the companies opt for Odoo in the cloud or SaaS to automate their business. The main reason is that SaaS-based models or cloud-based Odoo services help you reduce your costs. By merging SaaS-based Odoo models, you can get faster returns and enjoy the benefits of ERP integration.
Summarizing:
Managing your eCommerce store is not an easy task. With the industry growing at a colossal rate and thousands of solutions available, it becomes difficult to choose what is best for you. This post aims to familiarize you with the main benefits offered by the Odoo platform. I hope this has been helpful!
Want to learn more about Odoo development? Get in touch with BiztechCS now.