What is SEO?
Digital Marketing

What is SEO?

We should all hear this word SEO. We have heard this several times. And also have a keen interest in knowing more about SEO. So this article will let you know about What is SEO? and also tips for SEO.

SEO stands for Search Engine Optimization. SEO is a way of generating traffic to a site. We need to follow White Hat SEO because it is the only way to rank. So what is the Google algorithm? So, exactly no one knows the Google algorithm, since Google changes its search algorithm about 500-600 times a year, but the user does not choose it. So SEO is basically of two types: SEO ON Page and SEO OFF Page.

On-page SEO

So, ON Page SEO is that type of SEO where we make changes to a website or make changes to website pages as per the requirement to rank a website on the search engine results page. Basically we make proper use of keywords in our title, description and the URL. Google has their bot which is used to review our website and if it is correct it will be ranked. The things we have to keep in mind are

• Find a keyword that is searched multiple times on Google and target that keyword and make appropriate use of it on a website.

• The domain name/URL should be easy to use.

• The title that we have used, the keyword must be there.

• The content must be appropriate and easy to use.

• Convert the site from http:// to https://

• The speed of the page or the loading time of the website is slower.

• Broken links must not be on the website.

• The recovery rate must be low.

• The click rate must be high.

SEO OFF PAGE

As its name suggests, the SEO OFF PAGE is that type of SEO where the work done outside the website to rank a website on the search engine results page is the OFF Page SEO. This SEO method that we build the link is known as link building. OFF Page SEO is done to get backlinks back as backlinks will help improve a website’s ranking on the search engine results page. So we need backlinks, but these are quality backlinks, not quantity backlinks. When getting backlinks, one thing to keep in mind is the term PA&DA. We should try to get the backlinks from the websites that have good PA and DA. If we get the wrong backlinks to a website, there is a chance that Googlebots can also ban a website. So we should go with quality backlinks. The ways we can get the backlinks are:

• List of companies

• Local list

• Social bookmarking

• Submission of articles

• Content marketing

• Sending press releases

• Guest blogs

• Blog comments

• Send infographics

• Send profile

• Classified

• Presentation of the forum

• Submission to blog directory

• Question and answer websites

• Video presentation

• Sending images

• Participation in social networks

• Scope of influence.

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