What is social media marketing?
Digital Marketing

What is social media marketing?

Social media marketing is an entirely new, yet vital part of online marketing that has taken off in recent years. A short definition of this is the process of increasing traffic to your site or gaining attention online through social networking sites.

What are social networking sites?

These types of sites are those that rely on human interaction to function, such as Facebook, Twitter, and YouTube. They all require social actions that differ in the way they work, like Twitter giving you 140 characters maximum to say something or through a video or image, while Facebook also has unlimited characters and the ability to add many photos at once. , join events or share updates.

What are social networks important?

Social media marketing is very important to enhance and support search engine optimization (SEO) efforts, as once social media users find a site page or link, it can go ‘viral’ by targeting lots of links to the website which in turn is seen as a sign of popularity for the search whiz and a boost in ranking for said site.

Taking a look at the big three, as mentioned above, Facebook, Twitter, and YouTube, we can see how each of these social media sites helps your marketing efforts.

Using Facebook is probably the easiest and most common social networking site people have ever heard of. Although Twitter has millions of users, many people only use Twitter to follow celebrities or directly for their business. The average Joe won’t always be found on Twitter, whereas with Facebook, since it’s about you, a lot of people use it.

Businesses large and small alike rely on Facebook to help promote their current deals, as well as use it to post photos and videos. It’s also great to get people to interact, as users can share company updates, which means social media marketing becomes much easier.

Having a Facebook page is the way to go for businesses and encouraging people to like it through incentives like contests and prizes means that people are willing to tell others about your page and subsequently about your business. .

Twitter, as mentioned above, isn’t as consuming as Facebook because of the type of people using it, but if you’re using Twitter to interact and build relationships and networks, then it’s even more effective than Twitter. This is because people don’t have to navigate to a page to see what it is. What you say and do is limited to 140 characters, so be clear and concise in your actions and words, making it easy to impress people (or annoy them!)

Twitter is a lot of work when it comes to social media marketing as you have to build a flow before you can start influencing the flowers and getting that following is the start of the battle. People won’t want to follow you if you constantly tweet promotional tweets or always retweet messages from others. You have to make sure that you are worth following and that what you say will attract people.

Once you’ve accomplished this, rinse and repeat and keep writing what you’ve been writing that attracted your followers in the first place. Your message and business can be spread through Twitter giving you invaluable links.

YouTube is also so well known that just like Twitter, you need to be very focused to use it successfully in your social media marketing campaign. YouTube works best for educational websites and those that sell things that could benefit from demos. Using the correct tags and descriptions also adds to the campaign so that people can find your videos using the tags.

The videos have to be well done, and if you take the time to compile these videos and people like what they see, it can take a few hours for your videos to go viral, again giving you national and even international exposure! !

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