What Makes a Great Business Website?
If you have a business, you need a website. A quality website to help promote your business and sell your products. But there are many low-quality websites online that are doing their business owners no favors. So what makes a great business website?
1. Know your audience
If you watch the latest cartoons and then watch reruns of shows from the 60s, you will probably see not only commercials for different products, but they will be totally different styles. In the same way, a website with an older audience should not have things that appeal to teenagers or a younger generation. Knowing your audience is the first step in meeting their needs.
2. Keep it simple.
Simple websites are not only easier to navigate, but they also load faster so your customers don’t get frustrated waiting to find what they’re looking for.
3. Ask for feedback.
Always have a way for your users to send you feedback. This will help you make changes that your customers want to keep coming back and they will even recommend you to their friends. You can place comment or question boxes on different pages, or you can add a message board with a comment section.
4. Don’t branch out too much.
It is better to focus your website on one area or product. If you offer multiple different products or types of products, you may need to have multiple websites to promote them so that visitors aren’t bombarded with things they don’t want.
5. Be consistent.
Make each page the same format, font, color, etc. to prevent visitors from being confused about where to find what they are looking for.
6. Be legible.
Not only do you need a font that is legible and colors that are easy on your eyes, but it is also extremely beneficial to have correct spelling and grammar. Customers aren’t likely to stick around if they think you’re lazy or don’t know what you’re talking about.
7. Add an RSS feed.
Many people keep up-to-date by using RSS feeds instead of constantly checking websites. By adding an RSS feed, you can not only catch these users, you can also customize the feeds specifically for their interests.
8. Keep it up to date.
In addition to the danger of outdated information, pages that are updated more frequently are visited more frequently and give you a better chance of keeping more customers.
9. Make things easy to find.
Everyone wants things fast, and adding a simple search box or sitemap will help them find what they are looking for quickly and easily.
10. Be unique
Ultimately, if you do everything right, but your site is like any other well-done site, you may not be able to make money from it yet. Your site should have something unique that reflects who you are and what you can offer.