Digital Marketing

How to write strong headlines

A title tells the reader what to expect in the content of your writing. Readers often prefer non-fiction titles to give a clearer idea of ​​the content, while a fiction title can only give a clue that is elaborated as the story is read. I’m sure that whenever you read a newspaper or magazine, you […]

Digital Marketing

What is dynamic content marketing?

The first time Amazon introduced its recommendation engine, we were blown away. The fact that a website could recognize a returning visitor, discern their interests, and change their site experience accordingly, felt amazing. Since then, data-driven personalization has become popular. However, it is not prevalent in the marketing space, probably due to a lack of […]