A brief history of Quizno’s subs
Quizno’s Sub began humbly in a lonely spot on the corner of 13th and Grant in Denver, Colorado’s busy Capital Hill neighborhood in 1981. About six years later, in 1987, after hearing a comment from a client, businessman Rick Schaden opened the first franchise in nearby Boulder, Colorado. After four years of enjoying great popularity with his investment in small businesses, Schaden and his father bought the entire franchise operation in 1991 (Wikipedia, nd). The Schadens were firmly determined to live up to their newly adopted corporate mission statement:
“To be the leader in quick service restaurants serving the best sandwiches and products in and around sandwiches on the market … One successful restaurant and one successful captivated customer at the same time.” (Quizno, undated)
By the mid-1990s, the Schadens’ business tenacity was beginning to pay off. Business magazines praised the unique and innovative restaurant concept that was Quizno’s Sub. Although Quizno’s Sub did not invent the sub toast, they widely popularized the concept through their advertising. By offering customers the unique crunchiness of a warm freshly roasted sub, the flavor of the sub is enhanced and the quality of the ingredients is much more pronounced. His motto “Mmmm … Toasty!” accurately and succinctly captures the essence of this perceived experience. Quizno’s Sub doesn’t spend an inordinate amount of time on its signature feature. A customer places an order with an employee and the main ingredients are added on top of the bread. The open-faced submarine followed by its top is placed and transported on a conveyor belt inside a toaster for approximately 30 seconds. The customer then follows their sub to the next station where additional ingredients can be added before wrapping the sandwich and delivering it to the customer. Quizno’s simple yet effective Sub concept has proven so popular that arch rival Subway recently added the option to let customers choose to order their roasted subs in 2004. Likewise, Boston Market added roasted subs to its menu in 2005 and Blimpie followed suit. most recently in 2006 (Wikipedia, undated).
Furthermore, while most competitors in the quick service restaurant industry try to differentiate themselves based solely on the three dimensions of cleanliness, quality and service, Quizno’s Sub can attribute their success to being based on offering customers quality products of their own. menu. Conventional submarine sandwich restaurants traditionally offer ordinary menus with uninspiring BLTs, Cheesesteaks, and Tuna Subs. Instead, Quizno’s Sub offers a wide variety of delicious signature options, like Chicken Carbonara, Spicy Monterey Club, and Turkey Bacon Guacamole. Quizno’s Sub achieves an outstanding flavor improvement over similar restaurants based on the uniqueness of its ingredients. Instead of using generic ingredients to use in each and every one of its subs, Quizno’s Sub uses specific menu items only for some menu items that are excluded from others. As an example, their Chicken Carbonara uses diced bacon chunks, while their Double Bacon BLT uses whole bacon strips to enhance the specific signature flavor of the menu selection. However, Quizno’s Sub does not limit its menu solely to submarine sandwiches. Additional menu items include desired salads, fresh soups, light selections, drinks, desserts and sides, Kidz options, and newly added gourmet toasted bread bowls.
Within 5 years of their corporate purchase, the Schadens saw Quizno’s Sub grow to 100 locations in 1996. Although not yet nationally recognized, through a demonstrated steady increase in brand awareness and name recognition synonymous with quality, the company rapidly expanded to 1,000 franchise locations by the end of the decade in 2000. The Schadens soon began to receive national accolades for their blazingly rapid triumph in the competitive quick-service restaurant industry and potential for growth. future of Quizno sub-franchise. Quizno’s Sub expanded rapidly in 3 years, opening the 2,000th location in 2003. Although still a fraction of the total number of Subways, as of 2005 Quizno’s Subs has surpassed Blimpie’s as America’s second largest submarine sandwich chain. North. Almost all locations are owned by individual franchisees with only 2 corporate owned locations. Currently, there are 4,000+ Quizno Sub Locations in the US, 300+ Canadian Locations, and 100 additional locations spread across 13 countries including Australia, Cayman Islands, Guam, Iceland, Ireland, Japan, New Zealand, Panama , Puerto Rico, South Korea, Turkey and the United Kingdom (Wikipedia, undated). According to Quizno’s Sub, the franchise has become so prolific that a new franchise opens every 9 hours (Quizno’s, nd). Quizno’s Sub has steadily risen in Entrepreneur Magazine’s Franchise 500 ranking to become the third most popular franchise in the world, after second place Curves for Women and first place Subway. Quizno’s Sub also ranks first for the fifth year in a row as the best restaurant franchise in Nation’s Restaurant News Top 100.
More recently, the company set out to fight head-on against its arch nemesis, Subway. His last shot aimed directly at Subway was fired on September 18, 2006 called “The Prime Rib Cheesesteak Challenge.” Quizno’s Sub’s assertive ad campaign boasts that its cheesesteak contains twice as much meat as Subway’s cheesesteak. Customers are eligible for a free sandwich coupon if they purchase a Prime Rib Cheesesteak and are not completely satisfied with their purchase (Wikipedia, nd).