Compelling Features to Include in a Beauty Salon App to Get the Most Benefits
It goes without saying that people are always too conscious about their outward appearance, hairstyle and general appearance. Visiting salons or hairdressers is always an activity among daily tasks for everyone in this image-conscious world. “If appearances didn’t matter, then the halls wouldn’t have been so full.” This thought is absolutely true and therefore salon or parlor business was never a downward trending profession. On the contrary, this particular sector has always been experiencing relentless growth and generating a lot of revenue for the economy. One reason that can be credited for the remarkable development of beauty salons, beauty spas, or the personal care industry is mobile applications that made a plethora of on-demand beauty care services available.
If any student is ever thinking of taking advantage of this new class of applications, it is vital that they know the following features that such an application should have in order to get the maximum return on investment.
Detailed List of Services provided by the Salon
No modern salon is limited to haircuts or minimal beauty treatment services. Instead, they offer a variety of services ranging from hair coloring, hair spa, manicures, pedicures, body waxing, head massages, etc. Therefore, they must list all categories of services in the application with their service charges. This makes it convenient for customers to choose the required service.
Book a schedule with a single click
Visiting a salon or parlor is now similar to visiting a doctor or a lawyer where an appointment is needed in advance. The apps are helping customers with their built-in calendar to schedule an appointment in advance at a convenient time. They can simply arrive at the scheduled time and take advantage of the services they want. Although the salons/rooms are busier on holidays, weekends or in the mornings, with the pre-book option, no one has to wait their turn after visiting the salon.
Library of images of beauty treatment services
The mere list of services together with the prices is not enough to ensure that people will always choose a service. Therefore, salon apps should maintain a separate photo library, showing any beauty care in progress, makeup results, haircuts or facial results, store interiors, equipment, or items used in beauty treatments. A stunning image gallery will showcase your premium grooming services to customers and entice them to book your space.
push notifications
This feature is a must to keep users up to date with the addition of new services, seasonal offers, or simply to remind them of services that sold out a month ago and might need them again. Apps can integrate geo-fencing or GPS technology to send notifications to customers near the store.
Booking history and reorder option
There are many salon services that people frequently need, such as shaving, waxing, haircuts. Apps must allow registered users to view their booking history at any time and return to use a similar service with repeat booking.
A la carte services at the door`
On-demand services are capturing most of the market in the app world. There are many apps for travel, food delivery, babysitting, event planning, tailoring, laundry, etc. They are providing services right at the customers doorstep. Therefore, losing this feature in a beauty salon app can result in losing a large number of clients.
mobile payments
In-app payments with e-cards or e-wallets should be an innate feature of salon apps. Customers can easily pay through the app’s own payment gateway such as PayPal or Stripe at their convenience and thus do not have to endure the hassle of carrying cash every time they visit a salon.
Leveraging a beauty salon app is sure to make life easier for clients and increase salon business revenue by a variety. However, they must ensure that they incorporate all these features to obtain all the expected benefits.