Engage Your Online Readers: Have You Checked These 5 Important Tips?
Engaging your readers is critical to your online business and promoting your brand.
You could write a lot of blogs / articles on a daily basis and post them on various sites in the hopes of having a bigger business presence.
But, if your prospects and readers don’t spend time on your pages and review them thoroughly, you won’t be able to achieve your goals.
According to a report, in 2016, while content marketing increased 300%, participation increased only 5%.
What does it mean?
It means that ordinary visitors don’t spend a lot of time and leave your pages quickly.
What’s more daunting is that even those who spend some time going through the pages are spending no more than 37 seconds.
Perhaps the enormous volume of content available today is motivating them to leave their pages to consult other sources. Perhaps, your exposure to other media tools simultaneously is behind the high bounce rate as well.
Whatever the reason, it’s important to understand your prospects and readers well and engage them.
But how to do it? How to write attractive content?
Well, follow these 4 tips to improve engagement and improve business.
1. Get to know our prospects and readers: find out what they want and what their likes and dislikes are. Study their behavior patterns. A good source of information about your prospects and readers could be the different social media sites they might be using.
2. Have relevant supporting images – Images, in addition to being good at breaking down text, also have the ability to get your message across in a more powerful way. Relevant images take your story forward and engage your readers and prospects almost guaranteed. Your brain processes images faster than it processes words. So, have supporting images on your pages to improve connections with your prospects and readers.
3. Have the Right Support Videos: Videos could be a powerful tool for engaging and engaging viewers. Having them on your pages, especially when you plan to do instructive blog posts, could do wonders. And, hook your prospects and generate better engagement. It will be a great idea if, instead of having infographics, you use videos to convey your message and reach your target viewers. The good news: Now, with smartphones, you have a handy and inexpensive tool for recording decent videos for your pages.
4. Use appropriate quotes from well-known personalities: Quotes are wonderful for breaking up the text. They also lend credibility to your story and carry it forward. People trust you when you endorse your content with a relevant quote from a famous and respected figure. Therefore, use appropriate quotes that support what you are saying. Using them in italics will help. It will make your text more professional and attractive.
5. Featured Suggestions: People generally visit sites for help and relief from a problem they might be experiencing. So share helpful tips, in bullet form, to better engage them and inspire them to consume your content, from start to finish. Naturally, it will make them spend more time on your pages and, as a result, do what you want them to do.
In closing, it pays to get your readers and prospects involved. Have supporting and relevant images and videos to better engage them. Also, use quotes and highlight helpful tips so that as the bounce rate of your web pages drops, reader engagement increases.