Google Ad Extensions: How to improve the results of your Google AdWords PPC campaign
Previously, I have discussed why Google SEO is an important task to complete before embarking on Google AdWords pay-per-click advertising campaigns. If you were to watch the Google AdWords tutorials, they would tell you that where you rank in a search result in their system when you advertise with AdWords PPC is a resulting combination of your bid price on a keyword phrase combined with your Tier. of quality, and this is defined by them as “useful information” for the consumer which means, in essence, how much they like your site and its content.
There is a lot of competition these days to get to page one on a Google search engine paid search and to get there you have to outbid others and Google needs you to like your site relative to the keyword search of the end user being performed. through your search engine.
As you learn more about using Google AdWords to promote your business, you’ll also learn about its “Google Ads Extension” features which, if implemented for your promotional ads, will increase your Quality Score and give your site a Strongest argument in Google’s Eyes for getting to the first page of a Google paid search.
Why “Google Extensions” will help your score? This is due to the fact that by using these extensions, you are helping to target more “relevant search content” to the Google search user, and Google likes that. So let’s dive a little deeper into these extensions and how to use them for your Google AdWords ad placements.
Once you sign in to the Google AdWords environment and view the initial “Dashboard” screen, you’ll see a menu option titled “Ads & Extensions” on the left side of your screen. Clicking on that menu option will take you to this section of the Google AdWords system, where at the top you’ll see three options: Ads, Extensions, and More. Click on the Extensions tab.
In the center of the Extensions screen, you’ll see a “+ – Create ad extension” button. Clicking that button opens a popup containing different types of ad extensions. Let’s go through the list of these to discuss what they do for your ads. Note: The text below comes directly from Google’s help pages.
rental extensions
Encourage people to visit your business by displaying your location, a call button, and a link to your business details page, which can include your hours, photos of your business, and driving directions. If you want customers to visit your business location but call a centralized line (instead of location-specific numbers), use call extensions with your location extensions.
Affiliate Rental Extensions
Help people find chain stores that carry your products.
callout extensions
Add additional text to your ad, such as “free delivery” or “24/7 customer support.” Calls can be used to encourage people to convert offline.
call extensions
Encourage people to call your business by adding a phone number or call button to your ads.
message extensions
Encourage people to text you from your ad. Available globally at the campaign or ad group level.
Sitelink Extensions
Link people directly to specific pages on your website (such as “hours” and “order now”). Google will show up to 8 of these in the frame of an ad. A great way to improve your site’s Quality Score.
Structured Snippet Extensions
Showcase the information that potential customers will find most valuable by selecting a predefined heading (such as product or service category) and listing items.
price extensions
Show your services or product categories with their prices, so people can search for your products right from your ad.
review extensions
Add citations or ratings of published sources.
app extensions
Encourage people to download your app. Globally available for Android and iOS mobile devices, including tablets.
In short, as you build your ad groups and sales campaigns within the Google AdWords system, using the ad extensions described above will help you show up better in Google search engine results and help you earn more. better results vs. similar ad-buying competitors that don’t use expansions In fact, Google mentions in its help documentation that in certain cases, they will place your ad in a search result above a competitor’s, even if there was an offer lower keyword phrase and your ad will be placed at the lower bid price per click instead of your ad. own, thus saving you some advertising costs.