How to present content?
The creation of a good writing contains few dimensions of its own. If you think you have covered some ground with actual text, there is a lot more to do. Regardless of whether you are a content writer, technical writer, or blogger, you need to present your text in the best possible light to appeal to your target audience. The development of an E-Learning course requires a comparatively greater degree of variation in the presentation of the content.
Depending on the demographic, a writer may choose to emphasize between different elements of the content. The way we present our content is as (or more) differentiating as the content itself. It’s the experience we give our audience that keeps them paying attention and coming back for more.
However, in its entirety, the content could be presented with respect to the following factors:
Paragraph
Each and every paragraph of your content should be strong enough to express your exact intent. That is why it is necessary to have a clear message. Don’t make readers work hard to acquire your message.
Each paragraph thereafter should be a smaller part of a larger image. Individually, a paragraph must be complete going through a single idea.
Organize this series of ideas in a logical order prioritizing the information to keep the content complete enough. Set what you want your readers to see first, second, third, etc. The reader must understand the natural progression of his thought and the exact route to reach the conclusion.
Photos
Our visual sense is the strongest of all the senses and forms most of our judgment in a given situation. So if you can identify the key points within the content, you can always make use of images to convey the exact thought. Be sure to use high-quality photos taken by a professional, as they will give you a similar level of credibility. There are many places where images can be used.
For example:
“Use photos of the board of directors and management in the bio section. Providing a photo gives the name a face.”
Tables
Tables are very useful for presenting any form of data in a concise format. Readers can quickly get an overview of the key parameters involved in your content.
Keep the number of boards adequate enough and place them at the key points. Provide sufficiently descriptive and precise categories and keep enough space between them, so as not to clutter the table. Also, be sure to provide meaningful row and column headings to define the content covered in the table.
Graphics
If you think the key points can best be expressed in graph form, feel free to add one. You can provide tables by setting the figures, and you can also talk about numbers and percentages forever. However, you will most likely miss the point if you rely only on these.
Put up a graph or table, and suddenly everything you’re saying makes sense! Choose the correct type of chart for better appeal and to suit all parameters involved.
Provide a descriptive chart title and label the parameters in such a way that there is no confusion. Position your graphic and labels so that the text is not cluttered between them.
Graphics
Communicating ideas, whether in plain text or rich multimedia, can be powerful and catchy by accomplishing two simple things:
• Your ideas must be memorable
• Content must be shareable
If you could match your information with the corresponding visualization, it could capture the attention of the general public. Use visually appealing icons, menus, and logos for this purpose. Get yourself some info graphics or motion charts to better represent your data. They can be illustrations or cartoons correctly placed within the text.
Flowcharts
Flowcharts give you the essence of a process at a glance. Identify your basics and that will help you prepare the ideal layout for your data. In your flow chart, separate the complex process and highlight the main points. If a flowchart is too long, you can divide it into multiple flowcharts. However, be sure to use the correct ways to represent the data. Each shape in a flow chart represents a meaning, for example, a diamond represents a condition.
Hyperlinks
If you need your reader to go through the hyperlinks, you will need to make them distinctive enough. Proper use of hyperlinks can certainly help readability. Stay away from the generic ‘Click here’ link text and try to prompt the reader to take action. Keep the text in a different color and address your reader directly. Users shouldn’t have to guess or browse the page to find out where they can click. You can provide hyperlinks to link to content within the same page / file or on websites / files.
Formatting
Apply a strategic format to your text that helps you emphasize your key points. Another effective way to instantly improve the visual friendliness of your content is to simply divide and organize your text.
For example:
• Try dividing a paragraph into bullets.
• Highlight essential information in bold and italics
Provide proper indentation and bold formatting to help the reader scan your content easily. It is equally important to apply the same formatting style to all content.
Content writers in Mumbai are increasingly aware of the importance of presenting content and are working in coordination with graphic designers to complete their work. Today’s writing is not just limited to the use of words and goes beyond including graphics and formatting.