oe24.TV with record rates in March and 2.5 percent market share (12-49) yesterday
In the first half of March, the market share increased to 1.7 percent (12–49) and 1.2 million viewers (cum. NRW 12+) – already 240,000 viewers (NRW 12+) at Fellner yesterday! live
Vienna (OTS) – According to Teletest, the first half of March 2021 brings new record values for Austria’s new news broadcaster oe24.TV.
In the advertising target group (12–49 years old), oe24.TV has already increased to 1.7 percent market share (March 1–17, 2021). This is another strong increase of more than 20 percent compared to 1.4 percent in the previous month of February and compared to 1.3 percent in the lockdown month of March 2020.
In the overall target group over 12 years of age, oe24.TV’s market share in the first half of March (March 1–17, 2021) was already 1.24 percent compared to 0.9 percent in March of the previous year. A total of 1.2 million (cum. NRW 12+) Austrians watched oe24.TV in the first two weeks of March – an increase of almost 50 percent compared to the previous year.
Just yesterday’s Wednesday (March 17th, 2021) shows how strong oe24.TV is currently growing. In the advertising target group (12–49), oe24.TV already achieved a market share of 2.5 percent yesterday and was already in 10th place in the ranking of all private TV channels receivable in Austria. The market share in the total population was already 1 , 8 percent.
The number of spectators at Fellner was outstanding! Live with an interview with the Federal Chancellor and the cult duel Cap-Westenthaler, which between 9 p.m. and 11.30 p.m. was able to reach a total of 240,000 viewers (NRW 12+) and a market share (12-49) of 2.6 percent, with a peak value of even 5.2 percent (11 p.m.-11.15 p.m.).
In the late evening from midnight oe24.TV was with the repetition of Fellner! Live, with a market share of 7.0 percent in the advertising target group (12-49), is the leading private TV broadcaster in the entire TV offering for the first time.
Source: AGTT / GfK Teletest, Evogenius Reporting, timelines tentatively weighted, March data: March 1-17, 2021, Fellner! Live 21.00-23.30, late evening 00.00-01.00, cum. RW: widest circle of viewers (at least seen one program briefly)
Inquiries & contact:
Office Niki Fellner
Tel: 01.58811 ext. 6710
m.schwarzhapl@oe24.at
Wolfgang Fellner’s office
Tel: 01.58811 ext 2110
s.spilka@oe24.at