Textbook Book Review: An Introduction to Business

Considering a career in business? Perhaps now is the time to prepare, as the economy begins to recover and jobs begin to return to the United States. Considering getting an MBA or business degree? Do you see yourself in the future as a business manager of a business unit or retail store? If so, maybe you should learn more about how companies operate, make money, and manage their employees.

Of course, it is not that simple, there is much more to it than that. However, it makes sense to start early and perhaps consider some business courses as well. If you don’t have time to go to school right now, there is a very good book that I would like to recommend to you. It is a textbook and is available online. It’s a book I have in my personal library for reference, even though I’m a retired franchisor, and maybe I could have written it myself.

The reason I’m keeping this book is because I think it’s interesting to get the academic perspective on the subject and learn what our business schools and community colleges are teaching future students who will go on to earn business degrees and then go on to be part of the workforce. The name of the book is;

“Introduction to Business” Fourth Edition) by Steven A. Eggland, Les R. Dlabay, James L. Burrow, Robert A. Ristau, South Western Educational Textbook Publishers, Cincinnati, OH, (2000), 677 pages, ISBN: 0538-69146-8.

This book is divided into chapters or sections, which are called units. Each unit and subsequent chapters address a different aspect of business, things you need to know. For example, unit one talks about the economic environment, which is extremely important right now as we move out of the downturn in the business cycle into an inflationary period. Learn about business cycles, statistical modeling, and making sound economic decisions. Then there is a section or unit on business operations and another on business and government regulations.

There are also units on international business as well as small business management. You can also learn about credit and business financing, as well as strategic investment strategies and risk management and return on investment. This is a very comprehensive book, easy to read, well formatted and pre-highlighted to make your learning that much easier. If you are looking for a starter book on introduction to business, this is definitely a book that I would like to recommend to you and as I said, you can find it online.