Digital Marketing

Top Search Engine Optimization Tips: 5 Simple WordPress SEO Techniques

In this article, you will learn the best search engine optimization tips for WordPress. WordPress is the most efficient traffic generation program to use. However, some non-tech savvy small business owners avoid using WordPress because they think it is a difficult application. But is not. WordPress is fairly easy to learn and you can have a WordPress Blog up and running in minutes.

Now even though search engines LOVE WordPress blogging, you still need to learn a few key points when it comes to search engine optimization (SEO) so that your blog posts can be found all over the internet. And you don’t have to be an SEO expert to execute these simple SEO strategies for your blog. You just need a little knowledge and the willingness to apply what you learn so that you can start to see results.

Here are 5 simple SEO techniques for WordPress

1 – PERMALINKS: when you create a new page or a new post, WordPress will generate a standard URL consisting of a question mark followed by numbers. When you use these raw links, it is difficult for search engine spiders to link to them. As a result, the site will not be listed in the directories. So to avoid this, a special permalink code is needed. The code should be placed in the custom permalink section of your WordPress admin. Just go to ‘settings’ then ‘permalinks’ then choose ‘custom’ and put this code in the field: /% post_id% /% postname% / and click save. Now instead of having a long and ugly URL, you will have a URL with whatever keyword you assign to it when creating your post.

2 – TITLES: When creating your blog posts, be sure to put the keyword you are using for your post in the title. Since spiders are read from left to right, it is best to add your keyword first and then the blog post title. For example: Let’s say your keyword is “Best Search Engine Optimization Tips”, type your title so it looks like this: “Best Search Engine Optimization Tips: 5 Simple SEO Techniques for WordPress”. Always start the title with your keyword and then put your actual title next to it. And try to create compelling headlines to entice your target readers to click on your post.

3 – BODY: As you write your blog post content, make sure to start your first sentence in your first paragraph with your chosen keyword. Then, as you continue writing, simply incorporate your chosen keyword no more than 3 times throughout the article. Don’t overdo it because it will look like spam and the search engines won’t like it.

4 – TAGS: WordPress has a section on the right side of your post section called TAGS. This is where you will place the keywords for your blog post. The best thing to do is to put no more than 2-3 relevant keywords. Anything more than that will confuse spiders when it comes to indexing your content. The first keyword tag should be the keyword you are using in your title. So for example if your keyword is “Best Search Engine Optimization Tips” then that should be the first keyword in the TAG section. And the other 2 keywords would perhaps be “Best SEO Tips” and “Simple WordPress SEO Techniques”. Again, make sure it’s relevant to your post.

5 – PING SERVICES: Using pinging services such as pingomatic.com or pingoat.com allows you to send signals to search engines to inform them that you have posted new content on your site. When you alert them, they send the spiders to your site to crawl your content and index it accordingly.

So as you can see, optimizing your site on WordPress is not as difficult as many people think it is. You can also install a free SEO plugin for additional optimization within WordPress. The best 2 are ALL-In-One-SEO and HeadSpace2.

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