10 secrets to hiring the right SEO company
Even if you are armed with a great deal of knowledge in SEO, you may still need the services of a professional SEO company. Having a solid knowledge of SEO is not enough in some cases. Even if you’re doing everything you can to try to rank well for your website, you may end up wondering why your website just isn’t performing well. To begin with, you must understand that your website will have to be fully optimized in all elements. Not only that, but your website needs to be regularly maintained. SEO is an ongoing process that involves a great deal of time and effort. To keep things simple, you’d better use the services of a competent SEO company to do the work for your website.
There are numerous SEO companies today, and there are many reputable and unreliable companies. Therefore, it is crucial that you select the perfect SEO company. Here are 10 important points to consider when selecting SEO services:
Site Rating Guide
Does the SEO firm offer you a site evaluation guide? A reliable SEO company should be able to provide you with an extensive analysis of your site, regarding ranking and design structure. This can be done by performing a website audit. The result of this website audit will allow the SEO firm to offer you a proposal of how much work needs to be done to bring it to a certain ranking level. They must be able to advise and solve all aspects related to performance, content and design that can make it difficult to read or index your pages.
Keyword discovery tools
What tools does the SEO Agency use to search for keywords? Do they offer competitive analysis based on the chosen keywords? Understanding what methodology the SEO agency uses for keyword research or evaluation is very important. It will help a lot if you do your own due diligence using basic tools, such as conducting keyword research and analysis using the keyword planner in Google AdWords.
Backlinks to website
Where will the SEO company return the links from? Backlinks are just as, if not more, important in SEO than on-site optimization. The SEO company should be able to get high-quality backlinks from reputable websites that are highly related to their niche. Ask your SEO company what techniques they employ to collect backlinks.
cost structure
A reputable SEO company won’t just give you a quote once they determine how much work needs to be included. Charging you high costs will not necessarily guarantee that you receive high-quality services. Nor does it guarantee that the rate quoted is proportional and consistent with the services you anticipate the SEO company will provide. A good SEO agency should be able to provide you with a summary of the services on which the price and performance contract will be based.
The timeline
Does your SEO company provide you with a timeline? It is through hard work and proper planning that results can be achieved on time. Some SEO companies offer SEO plans that claim to get you on the first page of search results in just 10 days. However, realistically, no SEO company can guarantee you a #1 position on Google in just 10 days.
An SEO campaign will take between 6 and 18 months to deliver the best results you expect. Make sure you don’t give in to false promises. Conversely, avoid SEO services that give you a time limit. A good SEO company knows that optimization is an ongoing process and should be able to provide you with regular maintenance, customer support, and proper updates.
technical SEO
What SEO strategy will your SEO company use to increase your ranking? You should be on the lookout for companies that will use spam methods to rank you at the top in no time. If the strategy includes any form of dishonest practice, such as spamming or misleading online search engines, you should reject it immediately.
An excellent SEO company will certainly make sure that you are not subjected to spam or misleading services. Keep in mind that if it is based on the use of deceptive strategies, your site could be removed from Google’s indexing, which will surely lead to your site being blacklisted. Knowing your SEO company and doing your own research on how to do proper SEO is extremely vital in choosing the ideal company.
Provide targeted traffic
Do they understand the distinction between simple traffic and targeted traffic? You will hire the services of an SEO company mainly due to the fact that you need to attract traffic to your website. However, what you need is targeted traffic that brings in visitors who may actually be interested in buying your products or services. This is based on the desired keywords to generate leads.
You don’t want irrelevant traffic coming to your website due to irrelevant keywords. Unqualified traffic only improves your bounce rate (browsers who land on your page and leave immediately) and not your sales. The right SEO company will create relevant content for your website and distribute it to relevant channels, social networks and press releases (PR). This will potentially lead to natural backlinks that will improve your overall search engine ranking.
Transparent deliverables
A professional SEO company must have a clear course of action to achieve the desired results in a given time frame. They must be able to show the client what is being completed during the first month and the following months. With this, you will be able to determine how much work is being done in relation to your costs, which will allow you to determine your ROI. A clear outline of the work on the proposal must be available at any time to show the scope of the campaign. This includes the amount of new, high-quality, relevant content they will post to their website each week. How many distribution channels? What social networks, article directories and websites are they going to use to distribute their content? How many public relations presentations? And how many backlinks have been generated? These are the qualifying questions that need to be answered by a good SEO company.
Reports
A comprehensive reporting system should be provided to show the progress of the SEO campaign as well as the ranking status of the site. This report can be monthly or quarterly. The report must be clear and concise, using the correct combination of graphics and text. This will be the benchmark of how the company is progressing towards the desired ranking status.
performance guarantee
Does the SEO company offer any kind of guarantee, such as a percentage increase in traffic? Although there are many factors involved in an SEO campaign, a professional SEO company will be able to give performance guarantees based on their years of experience and proven methodology.
These are the main considerations to keep in mind when hiring an SEO agency to ensure you don’t throw your money down the drain. SEO is a vital marketing strategy to make your brand highly visible online to your target market and to grow your business. It’s a time-consuming endeavor, but it has a higher long-term ROI compared to other marketing options.
THE NEXT STEP IS YOURS.