3 easy steps to get your email delivered, read and upsell!
Let’s face it: everyone who has signed up for an e-newsletter, e-course, downloads, or buys products or services online is e-blasted every day with promotional emails.
So if you’re using email to market to potential customers, how do you increase the likelihood that your emails will be delivered and read in a SPAM filing cabinet moment? Here are some great tips from Jimmy D. Brown, author of “How to Profit Using the Power of Email Marketing.”
Step 1: The first step is to use “downloadable” email messages to deliver your e-newsletter, free report, e-course, or online information.
A “downloadable email” is an informational message that announces to subscribers on your list that the information they want is ready for download. This means that instead of delivering the information within the actual email message, it gives subscribers a link to the information so they can download it as shown below:
Example:
Subject: The latest edition of the daily e-newsletter is available!
Dear Subscriber, The latest edition of the daily e-newsletter is available for download at the following web address: (your download link goes here).
Have a nice day.
To be honest,
The daily e-newsletter staff
Why use “downloadable email message”?
– Email is much more likely to get past SPAM filters because email text length is significantly shorter, rather than hundreds or thousands of words, your message is only around 50 words, making it easier to get past spam filters. filter tests and obstacles. .
– Subscribers “download” the information as a “file” that they save on their computer and keep, so they perceive it to have more value.
– Gives your download a longer shelf life than if the information was sent in an email. Why…because subscribers would likely scan the information in an email and archive or delete it. When it is a downloadable file, it is saved on the subscribers computer; now they can watch it again at a later date.
But how do you get them to look at it at a later date…
Step 2: Use “keyword phrases” as your downloadable file name. Subscribers can see the file weeks or months later on their computer. If you give the file a recognizable name… this increases the chances that they will re-open the file, read it, and potentially purchase or re-visit your website.
Example:
Spent recognizable file names What: lose-10-pounds.pdf
rather than unrecognizable file names What: l10p.pdf
Be careful not to make the file names too long. You want them to be instantly recognizable so subscribers will click and open.
Step 3 – Link subscribers to a download page on your website with a link to the downloadable file instead of just putting a direct download link in the email.
You want to direct them to your website so they can see other products or services on your site that might be of interest to them. Even if they aren’t interested in buying today, they can bookmark the page and visit later.