5 Profitable Ways To Use Your Book Sell Sheet
Introduction
Your sales sheet is the equivalent of your book’s resume and can be a very powerful and profitable marketing tool. The whole purpose behind its creation is to tell the world about your book, so it must have an impressive impact. Get the word out as quickly and widely as possible, and before you know it, the sales will start rolling in. These five ways are the preeminent places to start with to get your sales sheet in the right hands.
1. Media kit
A media kit, often referred to as a press kit, is a set of promotional materials that is distributed to the media for promotional purposes. A sales sheet is an integral part of this media kit. Each and every book you publish should have its own media kit. This kit should be very well prepared and complete, and it should be viewable as a PDF. You can usually have a basic media kit for all of your books, with an individualized sheet for each book.
2. Website
Your media kit should be accessible from your website as a downloadable PDF. Also include a PDF of the sell sheet for each book you publish, directly on each book’s website. Doing this will allow everyone to find and view it easily and quickly.
3. Email marketing
Email marketing is incredibly cheap, fast, and easy to implement. One of the best things about email is that it is traceable. This data can be used to analyze open rates, links clicked, and conversion details. All of this data can help you fine-tune the content and message of your email. Use email to stay in touch and share your sheet with all your prospects and current clients. Email bookstore managers, library book buyers, book reviewers, and print and online media about your new publication.
4. Direct mail marketing
Direct mail will put your sheet directly in the hands of potential book buyers. The same buyers who may not have been able to find you or your book in today’s crowded book market. It is also your opportunity to take them to your website, where you need to provide more marketing material for your book and also surprise them with information about yourself. Email addresses for bookstores and libraries can easily be found online.
5. Brochure
Whenever you attend a conference, trade show, class, or presentation, use the sheet as a back-of-room brochure. If you have an office that clients visit, leave the sales sheet on the receptionist’s desk where it can be easily seen.
conclusion
By sticking to these five profitable ways to use your sales sheet, you will make a great impression and increase your chances of selling more books and attracting new customers.