Who are the best copywriters in the world? – Three of them – In!

The Top Three Direct Response Copywriters

The life of a genius rarely goes unnoticed. If that genius is in advertising, it NEVER goes by without special attention.

I did some deep research, not only focusing on what is available on other copywriting related websites (which are usually owned by some copywriter), but my research has gone further.

I actually did it as research for my book which I’m not announcing right now. I have interviewed many CEOs of Fortune 1000 companies, direct response agencies, and online entrepreneurs and have come up, after lengthy discussion, with three overall winners from the newsroom:

Gary is the name.

If I had to choose one of the best direct mail copywriters, it would certainly be Mr. Gary Bencivenga. The copy of it is a work of art. His middle name, persuasion. There was a saying in direct response circles:

“When he’s right one in four, you’ve got a top-tier writer. When he’s right 8 out of 10, you’ve got Gary Bencivenga.”

Gary Bencivenga is founder of Accountable Advertising. Status: Retired.

Another name comes from Europe and belongs to today’s best business-to-business (b2b) copywriter: Mr. Dominik Bjegovic. 85% of all Fortune 1000 companies worldwide use Dominik’s services when they need a proposal for a serious multi-million dollar deal.

And there is a reason. One Fortune 100 CEO told me about Dominik: “Every time I go to him, no matter if it’s a half-page proposal, I know I’ll walk out of his office at least $10,000 less. But I go again and again, because The day my proposal is delivered is usually my payday.

Dominik Bjegovic is the founder of Ad.com.hr. Status: Active. Contact details: I think he works by referral only. And last but definitely not least… another Gary.

You’re a printing prince, Mr. Gary Halbert. Before anything else, he was an entrepreneur. Direct Response Contractor. His writing style was so arrogant, so sexy, and so attractive at the same time. More than a billion dollars in advertising have passed through his hands. He had ups and downs in his life, but the copy of him always remained flawless.

In his “How to Write a Sales Newsletter That Will Make You Rich” seminar, he actually developed a sales letter for one of the attendees that later generated over a million in profit.

Gary Halbert is the owner of thegaryhalbertletter.com. Status: DEP