Article Marketing: Resource Boxes That Drive Traffic

when you use article marketing As a marketing strategy for your business, you may tend to worry about the quality of your writing and/or generating enough article ideas. However, the #1 element that is most important and what separates interesting articles from interesting articles that convertis writing resource boxes that drive traffic return to your site. End of story.

So what is a resource box?

The resource box or bio box is a small section (50-300 words) found at the end of your articles. This section has generally been used to briefly mention some information about the author, hence the alternative term “biography box”. However, writing about your education, experience, and braces is NOT what moves a reader to visit your site. So don’t take the term “organic” too literally. That’s where many writers make their mistake…

So what should my resource box have?

FIRST – Resource boxes that drive traffic to your website, blog, squeeze or landing pages have one thing in common and that is a STRONG call to action. What do you want your readers to do after reading (and enjoying) your content?

1. Read more articles?

2. Buy your product?

3. Do you visit your home page?

4. Subscribe to your list? (*The best decision)

SECOND – Your resource box should have a LIVE link for readers to complete that call to action. Even better, your call to action should have a LIVE keyword anchor text link to your site or landing page.

Example: Do you want more? natural dog food recipes like this?

In this example, natural dog food would be the keyword phrase that would link to an appropriate site or capture page that has relevant natural dog food content.

THIRD – Your resource box should not be “obvious”. This is very easy to do on your own site or on other third-party sites, but is sometimes a bit more difficult on article directories that create a “section” in their resource box templates. But it’s okay, do the best you can.

Do not do this: “Lisa Angelettie is the author of Natural Dog Food and winner of…”

You see where I’m going with this, right? It obviously reads as a separate section from any article on natural dog food.

Do something like this: “Ready to make your own natural dog food recipes tonight? Then grab these 3 free natural dog food recipes…”

This sounds like a more natural follow up to an article on natural dog food. Who I am and what I have done (as in the example above) is not important here, what is more important is that the reader can get 3 free natural dog food recipes. And that’s the kind of resource box It will take readers to your site.