Blog Marketing – Drive traffic to your site today

Do you want to drive traffic to your website, simply, simply and basically for free? Consider how amazing it would be to impact your customers in a way that would inspire trust… You could get direct feedback from them, find new customers and make sales, simply by communicating what you do in your business, day. per day. A blog is a marketing tool that helps you do that and more.

Although blogs have been around for more than a decade, they hit the mainstream in 2004, when “blog” became Merriam-Webster’s word of the year. Unfortunately, although many businesses use blogs as a marketing strategy, most business owners are still uncomfortable with the idea of ​​an “online journal.”

I encourage you to never think of your company blog as an online journal. Instead, think of it as an online marketing machine. You are marketing your business and products through instant publishing, to millions of people all over the world.

Bottom line: Blogging equals traffic to your website and sales, if you do it right.

Here are a couple of tips to help you get up to speed.

1. Integrate your blog directly into your website

Your first step should be to decide on a publishing platform (WordPress is popular and suitable as a content management system for many businesses).

Once your blog is up and running, use it to post company news and answer questions from readers.

As you continue to post, each page is a new gateway to your site, where your customers can find you. Be sure to link to your main site pages and products from your blog pages.

2. Share your company news

Your company blog’s instant posting feature means it’s ideal for sharing information, news, tips and advice, and more. You can share material such as customer stories and staff news.

Remember that each page is another gateway to your site and will increase your website traffic.

Blog marketing is a simple yet powerful way to drive traffic to your site and help you achieve your business goals. If you haven’t created your blog yet, I encourage you to do so today.