Benefits of banner ads
Digital Marketing

Benefits of banner ads

Since 1994, when banner ads first appeared on the Internet, there has been a significant increase in their use in online marketing. More and more people and businesses are turning to banner ads to advertise their services, products, and websites. Banner ads produce two benefits. First, they can entice users to click on the banner […]

The 8 cornerstones of marketing
Digital Marketing

The 8 cornerstones of marketing

Regardless of your definition of marketing, there is a process associated with marketing your business, products, and services. This process or plan should be framed as one or more goals (I prefer SMART goals), underscored by one or more strategies (a defining policy or action statement). These strategies are then achieved through the use of […]

How can you improve your on-page SEO?
Digital Marketing

How can you improve your on-page SEO?

Search engine optimization falls into two categories: on page and off page. Off-page SEO includes any optimization techniques. no used on the page you are trying to optimize. And what is on-page SEO? Unsurprisingly, it refers to all the elements of a website that contribute to its SEO efforts. These elements can be specific (such […]

Does America Need More Religion?
Digital Marketing

Does America Need More Religion?

Well, it’s an election year and the Conservatives seem to have a decent lock on the hardcore Christian population, ready to retake the power base by storm if there’s even the slightest problem with the Obama Administration. So I wasn’t too surprised to see a giant article in the WSJ recently on the subject of […]