Digital Marketing

The importance of medical leadership

The goal of many healthcare providers is the triple goal: better care at a lower cost with a focus on a positive patient experience. Providers with these goals need strong medical leaders to help them achieve them. More provider organizations are beginning to recognize the importance of medical leadership to be successful. The American Medical […]

Digital Marketing

Higher education marketing Digital marketing for educational institutes

Search Engine Marketing (SEM): – SEM is an online marketing strategy and technique that involves promoting paid websites on search engines like Google, Bing, and Yahoo, etc. Search engine marketing is the most effective way to drive fast traffic, generate leads, and get a great return on investment. Below are some examples of various networks […]

Digital Marketing

Make your writing legible

The first writing rule might be “show, don’t tell”, but the second is surely “use active verbs”. Almost all the books I have on writing emphasize the use of the active voice over the passive voice. Read on to discover the difference. Verbs have two voices, active or passive. When you use the active voice, […]