Choose and use the best colors: the psychology of color
Are you using the best colors for your website? Many web designers often overlook color issues in web design. When choosing colors for your website, there are three main areas that need to be addressed.
1) The psychological effect of colors,
2) The effect on the readability of your site and
3) Complementary choice of colors for your background, graphics, links and text.
All of these are areas that must be met in order to create an effective and professional website.
Listed below are some characteristics of color that should always be considered when designing your graphics.
– Colors have an effect on our emotions within 90 seconds of being displayed.
– Color options can motivate, impress and persuade your potential customer to buy from you.
– The colors not only intensify the article, but also greatly influence our behavior.
– The effects of color differ between different cultures.
– Color options alone send a specific message to your viewers.
Given the fact that people respond more to non-verbal signals than to verbal signals, it is very important that you choose the corresponding colors for the emotional trigger you want to fire. The following colors are associated with certain emotions or qualities in American culture.
White: suggests truthfulness, purity, cleanliness, devotion, softness and topicality. White is the best color for a background color on the web. For business it can be refreshing and sterile.
Black – Suggests elegance, boldness, power, authority, seductive, wicked, sophisticated, and classic. Black is the ideal choice for text on a light background. It is harmful to eyesight when used as a background on websites.
Red: suggests strength, sex, emotion, passion, speed, danger, aggressiveness, and demands attention. In business it is associated with debt. Red is the most emotionally intense color. It stimulates a faster heart rate and breathing.
Blue: suggests security, trust, trustworthiness, coldness, fidelity, belonging and dignity. Blue is the most popular color. It is the second most popular color. In business it suggests fiscal responsibility and sanctuary.
Green – suggests abundance, health, fertility, freedom, healing, nature, growth, jealousy, and freshness. In business it suggests status and wealth. It is the easiest color for the eyes.
Brown: suggests efficiency, courtesy, richness and kindness. Brown is the color of the earth and is abundant in nature.
Gray: suggests seriousness, authority and practicality. In business it suggests traditional and conservative.
Pink: suggests softness, sweetness, femininity, well-being, innocence and nutrition.
Purple – Suggests dignity, spirituality, royalty, luxury, wealth, authority, sadness, and sophistication. In business it is exclusive. Violet is favored by the artistic.
Orange: suggests joy, pleasure, freshness, warmth, playfulness, vibrancy, strength, stamina, and ambition.
Yellow: suggests sunshine, warmth, joy, happiness, cowardice, and jealousy. In business it is attractive to intellectuals and good for accents. Yellow improves concentration, increases metabolism and is the most difficult color for the eye to assimilate.
Gold: suggests expensive and prestige.
Silver: suggests cold, scientific and prestige.
Whenever you start choosing your colors, think about your target market. What emotions do you want to evoke? Give some thought to your prospect’s current emotion and the message you want to send. Then choose your colors.